Senior Manager, Integrated Marketing

The Cigna Group•Bloomfield, CT

1d•$123,400 - $205,600•Hybrid

About The Position

The Senior Manager, Integrated Marketing supports Evernorth Health Services and Cigna Healthcare, leading integrated campaigns that advance priority business objectives and drive awareness, engagement, consideration, and growth across products, audiences, and channels. Reporting to the Senior Director, Campaign Orchestration, the role translates enterprise strategies, business priorities, and customer insights into messaging, creative platforms, and assets across buyer touchpoints. The position guides campaigns from brief through activation and optimization, coordinating strategy, content, creative, and channel execution for different audiences, channels, and funnel stages. It leads agency and internal partners, develops team talent, and builds trusted relationships across a complex, matrixed organization. The role also defines campaign measurement approaches and uses audience insights, performance data, and buyer intent signals to improve strategy and results. The position is expected to work from a Cigna Group office three days a week, as directed by the business. Occasional or permanent work from home requires cable broadband or fiber optic internet with speeds of at least 10 Mbps download and 5 Mbps upload. Anticipated annual salary is $123,400–$205,600, depending on relevant factors including experience and geographic location. The role is anticipated to be eligible for an annual bonus plan.

Requirements

Bachelor's degree or equivalent professional experience.
At least 8 years of experience in integrated marketing, campaign strategy, demand generation, brand marketing, or a related discipline.
Proven success leading complex, enterprise-scale, multi-channel campaigns from strategy and briefing through activation, measurement, and optimization.
Ability to translate complex business or product strategies into clear value propositions, compelling messages, and creative platforms.
Experience managing agencies, budgets, timelines, scopes, feedback, and performance, as well as leading and developing teams.
Strong knowledge of buyer funnels, segmentation, channel strategy, content planning, and messaging and creative across touchpoints.
Demonstrated ability to build processes, influence stakeholders, and drive alignment in a matrixed organization.
Exceptional communication, strategic thinking, creative judgment, project leadership, and problem-solving skills, with the ability to manage multiple priorities.
Ability to work from a Cigna Group office three days a week, as directed by the business.

Nice To Haves

MBA, master's degree, or advanced marketing education.
Healthcare, health services, or pharmacy marketing experience.
B2B marketing experience.
Experience partnering with Lifecycle Marketing, Digital, Paid Media, marketing automation, and intent platforms.
Knowledge of account-based marketing, personalization, nurture programs, SEO/AEO, conversion optimization, and the use of behavior and intent data.

Responsibilities

Lead integrated campaigns for priority Evernorth Health Services and Cigna Healthcare initiatives from strategy through optimization.
Translate enterprise, product, and go-to-market strategies into campaign briefs, audience and messaging frameworks, creative platforms, channel plans, and success measures.
Direct multi-channel execution across paid, owned, and earned channels, ensuring cohesive experiences and clear calls to action.
Plan campaign assets as buyer needs and intent evolve, balancing portfolio consistency with business, product, audience, and channel needs.
Manage concurrent campaigns, priorities, budgets, timelines, dependencies, risks, roles, and decisions.
Champion distinctive, insight-led creative that improves campaign effectiveness and differentiation.
Lead development of messaging, creative platforms, content strategies, and asset ecosystems that create compelling customer experiences from complex strategies.
Guide internal creative teams and external agencies to ensure work is strategically sound, audience-relevant, brand-aligned, and action-oriented.
Set agency expectations and provide decisive, constructive feedback throughout development and execution.
Lead, coach, and develop direct reports through clear goals, priorities, expectations, and development plans.
Build a collaborative, accountable, and inclusive team culture focused on strategic thinking, creative excellence, learning, and execution.
Advise Marketing, business, and enterprise stakeholders; influence decisions and align competing priorities.
Strengthen cross-functional processes to improve transparency, speed, and quality; represent Integrated Marketing in planning, reviews, and executive updates.
Define campaign objectives, KPIs, learning agendas, and measurement frameworks with Analytics and channel teams.
Use research, market insights, performance, and buyer intent signals to guide strategy, creative, asset planning, and optimization.
Turn results into actionable recommendations and executive-ready updates linking marketing activity to audience response and business outcomes.
Apply campaign learnings to improve future briefs, messaging, creative, channel execution, and investment decisions.