Senior Manager, Integrated Marketing
About The Position
The Senior Manager, Integrated Marketing, supports Evernorth Health Services and Cigna Healthcare by leading integrated campaigns that advance business objectives and drive awareness, engagement, consideration, and growth. Reporting to the Senior Director, Campaign Orchestration, the role translates enterprise strategies, business priorities, and customer insights into messaging, creative platforms, and assets across buyer touchpoints. It guides campaigns from brief through activation and optimization, coordinating strategy, content, creative, and channel execution across audiences, channels, and funnel stages. The role leads internal and external partners, manages concurrent campaigns and resources, and develops direct reports. It works across marketing, business, and enterprise teams to deliver cohesive experiences, improve processes, and use research, performance data, and buyer-intent signals to refine campaigns and connect marketing activity to business outcomes. The position is expected to work from a Cigna Group office three days a week, as directed by the business. If working from home occasionally or permanently, internet service must be cable broadband or fiber optic with at least 10 Mbps download and 5 Mbps upload.
Requirements
- Bachelor's degree or equivalent professional experience.
- At least 8 years of experience in integrated marketing, campaign strategy, demand generation, brand marketing, or a related discipline.
- Proven success leading complex, enterprise-scale, multi-channel campaigns from strategy and briefing through activation, measurement, and optimization.
- Ability to translate complex business or product strategies into clear value propositions, compelling messages, and creative platforms.
- Experience managing agencies, budgets, timelines, scopes, feedback, and performance, and leading and developing teams.
- Strong knowledge of buyer funnels, segmentation, channel strategy, content planning, and messaging and creative across touchpoints.
- Demonstrated ability to build processes, influence stakeholders, and drive alignment in a matrixed organization.
- Exceptional communication, strategic thinking, creative judgment, project leadership, and problem-solving skills, including the ability to manage multiple priorities.
- Ability to work from a Cigna Group office three days a week, as directed by the business.
- For occasional or permanent work from home, cable broadband or fiber optic internet service with at least 10 Mbps download and 5 Mbps upload is required.
Nice To Haves
- MBA, master's degree, or advanced marketing education.
- Healthcare, health services, or pharmacy marketing experience.
- B2B marketing experience.
- Experience partnering with Lifecycle Marketing, Digital, Paid Media, marketing automation, and intent platforms.
- Knowledge of account-based marketing, personalization, nurture programs, SEO/AEO, conversion optimization, and behavior and intent data.
Responsibilities
- Lead integrated campaigns for priority Evernorth Health Services and Cigna Healthcare initiatives from strategy through optimization.
- Translate enterprise, product, and go-to-market strategies into campaign briefs, audience and messaging frameworks, creative platforms, channel plans, and success measures.
- Direct paid, owned, and earned channel execution to ensure cohesive experiences and clear calls to action.
- Plan campaign assets as buyer needs and intent evolve, balancing portfolio consistency with business, product, audience, and channel needs.
- Manage concurrent campaigns, priorities, budgets, timelines, dependencies, risks, roles, and decisions.
- Champion distinctive, insight-led creative and lead development of messaging, creative platforms, content strategies, and asset ecosystems.
- Guide internal creative teams and external agencies, setting expectations and providing constructive feedback throughout development and execution.
- Lead, coach, and develop direct reports by establishing goals, priorities, expectations, and development plans.
- Build a collaborative, accountable, and inclusive team culture focused on strategic thinking, creative excellence, learning, and execution.
- Advise marketing, business, and enterprise stakeholders, influence decisions, and align competing priorities.
- Strengthen cross-functional processes and represent Integrated Marketing in planning, reviews, and executive updates.
- Define campaign objectives, KPIs, learning agendas, and measurement frameworks with Analytics and channel teams.
- Use research, market insights, performance, and buyer-intent signals to guide strategy, creative, asset planning, and optimization.
- Translate results into actionable recommendations and executive-ready updates connecting marketing activity to audience response and business outcomes.
- Apply campaign learnings to improve future briefs, messaging, creative, channel execution, and investment decisions.
Benefits
- Annual bonus plan eligibility.
- Medical, vision, and dental benefits starting on the first day of employment.
- Well-being and behavioral health programs.
- 401(k).
- Company-paid life insurance.
- Tuition reimbursement.
- Minimum of 18 days of paid time off per year.
- Paid holidays.
- Leaves of absence.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
