Integrated Marketing Manager

Buxton

14h

About The Position

Audiense is seeking a strategic, hands-on Marketing Manager, Organic Growth & Campaigns to lead the planning, execution, and optimization of organic marketing initiatives. The role manages campaigns across organic social, email, and account-based marketing channels, partnering closely with Content, Design, Product, Sales, and Leadership. The ideal candidate combines creative and analytical strengths with strong project management skills and can turn business objectives into integrated campaigns that drive pipeline and revenue growth, strengthen brand awareness, and engage audiences. Success includes building a consistent, high-performing organic campaign program; increasing social engagement and audience growth; improving email engagement, conversion, and pipeline contribution; and using performance insights to continuously improve campaigns.

Requirements

3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field.
Experience managing organic social media programs, particularly for a B2B or SaaS company.
Hands-on experience developing and executing promotional, ABM, and nurture email campaigns.
Strong campaign planning and project management skills.
Excellent writing, editing, and communication abilities.
Experience collaborating with Content, Design, Product, Sales, and executive stakeholders.
Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing.
Analytical mindset and ability to interpret performance data and make informed recommendations.
Ability to manage multiple priorities and projects in a fast-paced environment.
Strong attention to detail and a high level of ownership.

Nice To Haves

Experience in B2B data/tech, ecommerce, martech, or another complex technology environment.
Experience supporting account-based marketing programs.
Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools.
Experience with email marketing platforms and analytics tools.
Familiarity with social media management, reporting, and project management tools.
Experience collaborating on product launches or integrated go-to-market campaigns.
Understanding of attribution, pipeline reporting, and marketing performance measurement.

Responsibilities

Lead integrated organic marketing campaigns from ideation through execution, measurement, and optimization.
Translate company priorities, product launches, customer insights, and market trends into compelling campaign concepts.
Build campaign briefs, timelines, messaging frameworks, and distribution plans.
Coordinate campaign execution across Content, Design, Product, Sales, and Leadership.
Ensure campaigns align with brand positioning, audience needs, and go-to-market objectives.
Monitor campaign performance and use insights to improve future initiatives.
Manage the organic social media strategy across relevant channels, including LinkedIn and other priority platforms.
Develop and manage content calendars aligned with company priorities, campaigns, product updates, industry trends, and customer stories.
Partner with Content and Design to create engaging, channel-specific social content.
Write, edit, schedule, and publish social posts while maintaining a consistent brand voice.
Monitor social engagement, audience growth, and content performance; identify opportunities to increase reach, conversation, and community engagement.
Stay current on platform trends, best practices, and emerging content formats.
Develop and manage the email marketing strategy with relevant stakeholders.
Plan and execute promotional and campaign-based emails that support business and revenue goals.
Create and manage ABM email campaigns tailored to target accounts, industries, segments, and buyer personas.
Develop nurture campaigns and customer journeys that educate prospects, support consideration, and drive conversion.
Partner with Content, Product Marketing, Sales, and Leadership to develop relevant messaging and offers.
Manage email calendars, audience segmentation, personalization, testing, and reporting.
Monitor email engagement, conversion, pipeline influence, and revenue contribution.
Continuously test and optimize subject lines, messaging, calls to action, timing, and audience targeting.
Collaborate with Content on campaign messaging, thought leadership, educational resources, and supporting content.
Partner with Design to create effective visual assets across email, social, and other channels.
Work with Product and Product Marketing to communicate product updates, launches, use cases, and customer value.
Collaborate with Sales and Account Executives to align ABM and lifecycle campaigns with account priorities and revenue objectives.
Partner with Leadership to understand strategic priorities and communicate campaign plans, progress, and results.
Act as the central point of coordination for organic campaign initiatives and keep deliverables on track.
Establish campaign goals, KPIs, and measurement frameworks.
Report on organic social, email, campaign, and pipeline performance.
Analyze performance data to identify trends, opportunities, and areas for improvement.
Use audience and campaign insights to inform future messaging, segmentation, and channel strategy.
Maintain organized documentation of campaign plans, results, learnings, and best practices.
Deliver high-quality work on time while maintaining clear communication across stakeholders.