Manager, Integrated Marketing

Robert Half•San Ramon, CA

1d•$104,000 - $160,000

About The Position

Robert Half is hiring a Manager, Integrated Marketing to lead integrated marketing planning, campaigns, activation, and performance for an assigned priority specialized audience. Audiences may include Finance & Accounting; Technology, Marketing & Creative; Legal, Administrative, Customer Support and HR; or hiring managers and job seekers across Robert Half’s areas of specialization. The role translates business objectives, audience insights, market opportunities, seasonal demand drivers, and business priorities into audience-focused marketing plans and programs intended to drive awareness, engagement, demand, pipeline, and revenue growth. The position shapes audience priorities, integrated marketing plans, campaign strategies, and cross-functional activation with guidance from the Senior Director, Integrated Marketing. It manages one Senior Marketing Manager or Marketing Manager and partners with Executive Directors, business leadership, and teams across Brand, Content Marketing, Brand Design Studio, Field Marketing, Performance Marketing, Analytics, Communications, and Web. The role ensures audience strategies are aligned, actionable, measurable, and connected to marketing activation and practice-group marketing needs. Success is measured by growth in awareness, engagement, demand, pipeline, and revenue; integrated campaign performance; audience activation effectiveness; adoption and use of marketing activation; marketing’s contribution to revenue; adoption of audience-based plans and programs; cross-functional collaboration; and the performance and development of the assigned manager.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
At least 5 years of progressive marketing experience.
At least 2 years of experience in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or a related discipline.
Experience developing audience-, segment-, industry-, or customer-focused marketing plans or programs.
Experience leading cross-functional marketing initiatives and influencing stakeholders.
Skills in integrated marketing planning and execution, audience segmentation and planning, go-to-market planning, campaign development and orchestration, audience and marketing activation, marketing measurement and optimization, business acumen and prioritization, team management and coaching, stakeholder influence, cross-functional collaboration, and change management.
Strong written and verbal communication skills.
Ability to influence without authority in a matrixed organization and build strong relationships with business and cross-functional stakeholders.
Ability to simplify complex issues and align teams around priorities; collaborative, solutions-oriented working style.
Minimum technical skills include marketing planning and campaign management tools, CRM and marketing technology platforms, marketing analytics and reporting tools, Microsoft Office Suite and Copilot, and the ability to use AI and MarTech capabilities to improve planning, workflows, measurement, and marketing effectiveness.

Nice To Haves

Experience managing direct reports or leading professional contributors.
Experience in B2B, professional services, staffing, consulting, technology, or a similar field.

Responsibilities

Develop and execute integrated marketing strategy and annual marketing plans for an assigned priority audience, aligned with business priorities, market opportunities, customer needs, and growth objectives.
Develop audience plans that account for seasonal and cyclical demand, buyer and candidate needs, competitive dynamics, practice-group priorities, and revenue opportunities.
Translate business objectives into integrated marketing programs, campaigns, activation plans, and growth initiatives.
Serve as the primary marketing partner to assigned Executive Directors on audience strategy, planning, campaign priorities, growth opportunities, and performance.
Recommend audience priorities, campaign sequencing, resource needs, and marketing investments based on impact, urgency, and business value.
Ensure audience insights inform campaign planning, content priorities, creative direction, channel activation, and marketing activation.
Lead planning and orchestration of integrated marketing programs, campaigns, and initiatives across channels and teams.
Develop campaign and program briefs defining the audience, objective, business insight, activation strategy, channel roles, offers, timing, measurement, and required deliverables.
Lead cross-functional collaboration among Brand, Content Marketing, Brand Design Studio, Field Marketing, Analytics, Performance Marketing, Communications, Web, and other partners.
Support campaign governance, decision-making, prioritization, and optimization for assigned audience initiatives.
Partner with Analytics and channel teams to monitor performance, evaluate ROI, identify insights, and optimize programs using a test-and-learn approach.
Manage, coach, and develop one Senior Marketing Manager or Marketing Manager aligned to the assigned audience and related practice-group growth opportunities.
Ensure practice-group marketing, audience activation, marketing activation, and one-to-one marketing tools align with audience strategy and the integrated marketing plan.
Oversee development of customer-facing one-to-one marketing tools, collateral, email templates, pitch decks, playbooks, opportunity kits, and practice-specific marketing resources.
Gather and synthesize field and stakeholder feedback to improve audience strategies, campaign performance, marketing activation adoption, and market relevance.
Build partnerships across Marketing, business leadership, Communications, and Executive Director teams, and champion audience-centric, field-informed, performance-driven marketing.
Provide timely feedback, address concerns, and manage difficult conversations with emotional intelligence, fairness, and consistency, verbally and in writing.

Benefits

Group health insurance benefits, including medical, vision, and dental.
Flexible spending and health savings accounts (FSA and HSA).
Life and accident insurance.
Adoption and fertility assistance.
Paid parental leave of up to 6 weeks.
Short- and long-term disability coverage.
Paid time off for vacation, personal needs, and sick time; new hires earn up to 17 days of Choice Time Off per calendar year, prorated based on hours worked and varying by years of service.
Up to 11 paid holidays per calendar year.
Company 401(k) savings and investment plan or deferred compensation plan, if eligible, with a 100% employer match on the first 3% of eligible employee contributions.
Discretionary annual bonus eligibility.