Integrated Marketing Manager

Sparkfund

7h • $107,000 - $137,200 • Remote

About The Position

Sparkfund is hiring an Integrated Marketing Manager to help establish distributed capacity as a new category for how utilities grow the grid. Reporting to the VP of Marketing & Communications and working closely with the Director of Creative & Marketing Strategy, this role builds and runs Sparkfund’s content and events programs and coordinates marketing across paid, earned, shared, and owned channels. The manager partners with technical experts and business leaders to share their expertise through industry events, webinars, panels, white papers, blogs, and other content that educates the market about distributed capacity and Sparkfund’s Distributed Capacity Procurement (DCP) model.

The role develops thought leadership and marketing materials, manages Sparkfund’s industry event presence, and supports program marketing and customer and partner engagement. It coordinates content production and marketing across internal teams, freelance vendors, and external partners, maintaining consistent messaging and brand alignment. The role also tracks content and event performance and helps establish scalable, repeatable processes as activities transition in-house.

This is a full-time, exempt position that is fully remote within the United States, with approximately 10–20% travel to utility partner locations, company gatherings, conferences, and industry events. The role requires working in a standard remote office environment and periodically supporting in-person events, which may involve extended periods of standing and light lifting of event materials.

Requirements

• At least 4 years of experience in integrated marketing, content marketing, multichannel marketing, or a related discipline.
• Experience in B2B marketing, particularly with utilities, government organizations, or large enterprise customers.
• Strong writing, editing, and content development skills, including the ability to translate complex or technical information into clear, compelling messaging.
• Experience coordinating marketing activities across multiple channels, including content, digital, social media, email, events, or public relations.
• Strong project management and organizational skills, with the ability to manage multiple initiatives, stakeholders, and deadlines simultaneously.
• Ability to collaborate across teams and communicate effectively with senior leaders, technical experts, and external partners.
• Ability to work independently, manage competing priorities, and adapt to changing business needs in a remote environment.

Nice To Haves

• Agency experience in marketing, communications, or public relations.
• Experience in the energy, utilities, or infrastructure industries.
• Experience developing thought leadership content with executives and technical subject matter experts.
• Hands-on experience coordinating conferences, sponsorships, speaking engagements, and industry events.
• Familiarity with HubSpot or similar marketing platforms and content management systems.
• Experience with SEO, GEO, and digital content performance measurement.
• Experience using AI-powered content development, marketing, or productivity tools.
• Familiarity with grid modernization, utility resource planning, or distribution-grid technologies.

Responsibilities

• Execute Sparkfund’s content strategy by developing blogs, articles, white papers, case studies, infographics, talking points, and other marketing materials.
• Partner with internal subject matter experts and executives to turn technical expertise into compelling thought leadership about distributed capacity and Sparkfund’s DCP model.
• Develop presentations, briefing materials, speaker decks, and talking points for conferences, industry engagements, and media opportunities.
• Create and maintain sales enablement materials, including program collateral, case studies, one-pagers, and proposal content.
• Manage the content calendar and asset library, keeping materials accurate, on-brand, and on schedule.
• Publish and maintain website content using SEO and GEO practices.
• Coordinate marketing execution across paid, earned, shared, and owned channels, including digital, website, social media, email, and public relations.
• Manage Sparkfund’s industry event presence, including conferences, sponsorships, speaking engagements, and related logistics.
• Identify and pursue speaking opportunities for company leaders and subject matter experts.
• Coordinate speaker submissions, preparation, presentations, schedules, and on-site event support.
• Maintain the company events and industry organization calendar and align activities with marketing priorities.
• Manage event budgets, vendors, timelines, and deliverables.
• Help transition agency-supported content and event activities in-house by establishing scalable processes and repeatable workflows.
• Track and report content and event performance and identify ways to improve reach, engagement, and effectiveness.
• Partner with the Director of Creative & Marketing Strategy to develop and maintain program marketing materials for customer and partner engagement.
• Create and update program explainers, training presentations, co-branded materials, and prospect-facing collateral.
• Coordinate with internal teams, freelance vendors, and external partners to manage content production, timelines, and reviews.
• Ensure consistent messaging, brand alignment, and coordination across marketing initiatives.
• Collaborate with Commercialization, Program Management, and other teams to support broader business objectives.

Benefits

• Employer-subsidized medical, dental, vision, disability, and life insurance.
• 401(k) retirement plan with a 2% employer match.
• Flexible vacation policy.
• Paid federal holidays.
• Flexible Fridays, with half-day Fridays every week.
• 12 weeks of gender-neutral paid caregiver leave.
• One-time work-from-home stipend for eligible remote roles.
• Monthly phone and internet allowance.
• Position may be eligible for discretionary bonus or incentive compensation; such compensation is not guaranteed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed