Integrated Marketing Project Manager

American University•Washington, DC

18d•$72,500 - $75,000•Hybrid

About The Position

The Integrated Marketing Project Manager works closely with the School of Public Affairs (SPA) Director of Marketing and the broader Communications & Marketing team to develop, execute, and optimize integrated marketing campaigns. The role translates institutional priorities into data-informed marketing initiatives across multiple channels, collaborates on content and brand messaging, and delivers high-quality campaigns on time and within budget. By monitoring performance and analyzing results, the position supports continuous improvement, strengthens return on investment, and provides strategic insights to leadership. This is a full-time, regular position in the School of Public Affairs, with a hybrid work modality requiring 3–4 days per week on campus. The position is 35 hours per week and has an annual salary range of $72,500–$75,000. Employees must provide services from DC, Maryland, or Virginia, or work on-site at the university. Hiring is contingent on successful completion of a background check.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
3–5 years of progressively responsible experience in marketing, campaign management, or a related field.
Experience managing multi-channel marketing campaigns and working in a collaborative team environment.
Knowledge of marketing principles, campaign strategy development, and audience segmentation.
Strong project management skills, including the ability to manage multiple campaigns simultaneously and meet deadlines.
Ability to analyze data, interpret performance metrics, and turn insights into actionable strategies.
Excellent written and verbal communication skills, including developing and refining messaging for diverse audiences.
Proficiency in digital marketing channels, including email marketing, social media, web content, and paid media.
Ability to collaborate effectively with cross-functional teams and external vendors.
Strong organizational skills and attention to detail, including the ability to manage complex workflows.
Knowledge of branding principles and experience maintaining consistent brand standards.
Ability to manage budgets and allocate resources efficiently.
Strategic thinking skills and ability to align marketing efforts with broader organizational goals.
Adaptability and initiative in responding to changing priorities and emerging marketing trends.

Nice To Haves

Master’s degree in a related field; additional relevant experience may be substituted.
Experience with marketing analytics tools, CRM systems, or marketing automation platforms.

Responsibilities

Support development and implementation of integrated marketing campaigns aligned with organizational priorities and audience needs.
Collaborate with marketing leadership to define campaign objectives, key performance indicators, messaging, and audience-targeting strategies.
Conduct market research, gather institutional data, and translate strategic goals into actionable campaign plans.
Assist with campaign timelines, resource coordination, and planning.
Manage day-to-day campaign execution, keeping deliverables on schedule and aligned with goals.
Coordinate with internal stakeholders, creative partners, digital teams, and external vendors to support workflows and project progress.
Monitor campaign activities, address challenges, and maintain consistent messaging, branding, and quality across platforms.
Collaborate with the SPA Communications team and other stakeholders to produce digital campaign content and creative assets, including graphics, short-form videos, email content, and social media assets.
Provide creative direction and feedback; design, edit, and optimize assets as needed.
Support campaign activities across digital, social media, email, web, and other appropriate channels; deploy assets, monitor performance, and recommend adjustments.
Apply best practices and emerging trends to improve campaign engagement, reach, and effectiveness.
Track and evaluate campaign performance using established metrics and reporting tools.
Analyze engagement, conversion, and other performance data to identify trends and improvement opportunities.
Prepare reports and dashboards to communicate results and support data-informed decisions by marketing leadership.
Communicate campaign progress and outcomes to internal stakeholders, support alignment with organizational priorities, and respond to evolving needs.
Ensure marketing activities comply with institutional policies, brand standards, accessibility requirements, and other relevant guidelines.
Perform other duties as assigned.