Manager, Integrated Marketing

Over The Moon

About The Position

Over The Moon is seeking a highly organized, hands-on marketer to bring its brand to life consistently across every channel. The Manager, Integrated Marketing connects campaigns, channels, and partners to ensure each customer touchpoint tells a unified, impactful story. This role drives integrated campaign planning and execution, manages partnership marketing deliverables, leads a small team, and aligns marketing, merchandising, and operations through disciplined project management. The ideal candidate has experience in a fast-paced fashion, lifestyle, or luxury brand environment and is comfortable collaborating across marketing, merchandising, ecommerce, and leadership teams in a founder-led business.

Requirements

3–5+ years of experience in marketing, including at least 2 years in an integrated or campaign-focused role within a fashion, luxury, or lifestyle ecommerce brand.
Experience managing or mentoring junior team members.
Proven ability to develop and execute multi-channel campaigns that deliver cohesive brand experiences and measurable results.
Experience managing marketing deliverables for brand or retail partnerships.
Exceptional project management skills and the ability to bring order to complexity and keep cross-functional teams aligned.
Proficiency with Asana or a comparable project management tool.
Strong analytical mindset and ability to synthesize cross-channel data into clear performance narratives.
Outstanding written and verbal communication skills.
Collaborative, confident communication style and ability to build strong relationships with stakeholders at all levels.
Strong brand instincts and an understanding of luxury and lifestyle customer behavior and storytelling.
Strong appreciation for brand storytelling, customer experience, and elevated visual presentation.

Nice To Haves

Hands-on experience with an email and SMS platform such as Klaviyo.

Responsibilities

Plan and execute integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing.
Develop campaign briefs that align channel owners, creative teams, and external partners around shared goals and a single narrative.
Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with one another.
Own the photoshoot calendar and budget, maintain lead times in line with merchandising and marketing calendars, and optimize expenses.
Work with merchandising and operations to understand the positioning of new products and help shape the product drop calendar.
Partner with leadership to set and track campaign KPIs, synthesize cross-channel performance, and provide insights and recommendations.
Champion brand consistency across customer touchpoints, from top-of-funnel awareness to post-purchase communications.
Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions.
Serve as the primary point of contact for partner marketing teams and ensure deadlines and deliverables are met by both sides.
Brief internal stakeholders and external partners on creative, copy, and campaign requirements.
Track partnership campaign performance and recommend ways to deepen high-performing relationships.
Manage and develop two direct reports—the Marketing Associate and Graphic Designer—by setting priorities and providing day-to-day guidance and feedback.
Own and maintain the marketing project management system, Asana, including templates, workflows, and processes that keep cross-channel content on track.
Coordinate timelines and deliverables across email, SMS, paid, social, and ecommerce channels.
Run weekly creative and project reviews, surface deadline changes early, and enable teams to pivot when necessary.
Document go-to-market strategies and translate them into tactical deliverables across marketing, merchandising, and operations.
Work with leadership and the founder to translate brand and business priorities into actionable marketing plans and timelines.
Ensure marketing calendars reflect key merchandising moments, product storytelling priorities, and evolving business needs.
Partner on email and SMS programming to integrate lifecycle and promotional sends into the broader campaign calendar.
Guide day-to-day execution of send schedules, segmentation, and performance reporting.