Senior Manager Integrated Marketing

EssilorLuxottica Group • New York, NY

10d • $136,397 - $200,048

About The Position

The Senior Marketing Manager will lead integrated marketing strategies for For Eyes to drive eye exams, store traffic, customer acquisition, and retention. The role oversees CRM, performance media, and digital channels, translating business objectives into campaigns, optimizing channel performance, and delivering measurable results. It serves as the brand lead across internal teams and Centers of Excellence, aligning stakeholders and ensuring initiatives support For Eyes’ brand priorities and business objectives.

Requirements

• Bachelor’s degree or equivalent experience in Marketing or Advertising.
• At least 8 years of experience developing and demonstrating the desired knowledge and skills.
• Passion for consumer-centric marketing and desire to transform the optical category.
• In-depth marketing knowledge, including initiative development, creative and marketing communications development, and in-market execution.
• Strong interpersonal skills and ability to collaborate with a variety of team members and levels in a matrix organization.
• Strong verbal and written communication skills, including experience gaining alignment for ideas at all levels.
• Strong analytical skills and experience developing marketing plans using consumer research and a variety of data types and sources.
• Strong project management and prioritization skills, with a clear focus on results in a fast-paced, dynamic environment.
• Ability to travel 10% of the time.

Responsibilities

• Develop and execute integrated marketing strategies across multiple touchpoints to drive acquisition and retention, eye exam bookings, and store traffic.
• Serve as the brand lead across internal teams and Centers of Excellence, driving marketing strategy, aligning stakeholders, and ensuring initiatives support brand priorities and business objectives.
• Lead CRM and customer lifecycle marketing across email, SMS, direct mail, and other channels to strengthen engagement, increase repeat visits, and support promotional and product launch campaigns.
• Oversee digital performance marketing strategy across paid search, paid social, and other digital channels, optimizing campaigns and investments to achieve business objectives.
• Collaborate with Eye Care teams on marketing programs that support patient acquisition, appointment conversion, and retention.
• Lead customer engagement and reputation management initiatives, using customer feedback, NPS, and online reviews to identify opportunities to improve the customer experience.
• Oversee organic social media strategy and content planning to strengthen brand awareness, engagement, and alignment with broader marketing initiatives.
• Support marketing performance tracking and reporting, using key metrics and insights to inform campaign optimization and business decisions.

Benefits

• Health care
• Retirement savings
• Paid time off/vacation
• Employee discounts
• A competitive bonus and/or commission plan may also be offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior