Senior Integrated Marketing Manager

Q2•Austin, TX

1d•Hybrid

About The Position

Q2 is seeking a Senior Integrated Marketing Manager to own marketing strategy, planning, and execution for its portfolio of AI solutions. The role coordinates and reports on marketing activities and campaigns for an assigned business line, ensuring integrated plans support business results and broader company objectives. It works collaboratively with Product Marketing, Communications, Content, Brand, Sales, Customer Success, Product, and other teams. The position requires fluent written and oral communication in English. Applicants must be authorized to work for any U.S. employer; visa sponsorship is unavailable.

Requirements

Typically, a bachelor's degree and at least 8 years of related experience; alternatively, an advanced degree and 6 years of experience, or equivalent related work experience.
Ability to quickly understand Q2's go-to-market strategy, sales process, and software buyers' decision-making process.
Strong ability to measure and report demand-generation campaign success using metrics.
Exceptional written and verbal communication and presentation skills.
Understanding of Q2's target customers, their challenges, and how Q2 can address them.
Understanding of competitors and their offerings, and ability to position Q2 effectively against them.
Strong project and time-management skills to handle multiple concurrent projects efficiently.
Experience with Salesforce reporting, dashboards, and campaigns.
Strong communication and interpersonal skills, including the ability to build working relationships with sales teams and leaders.
Action-oriented, results-focused, and KPI-focused approach.
Ability to thrive in a fast-paced environment.
Fluent written and oral communication in English.
Must be authorized to work for any employer in the United States; Q2 cannot sponsor or take over sponsorship of an employment visa.

Nice To Haves

Understanding of B2B product marketing and product management.
Experience with project-management tools such as Wrike.

Responsibilities

Work across internal marketing teams, including communications, product marketing, content, and field marketing, to build integrated campaign strategies that meet awareness and demand-generation goals.
Develop compelling, sales-aligned campaigns that drive demand for Q2 products and services across channels such as email, digital, and virtual events.
Test innovative concepts to identify new ways to improve results.
Define, document, and execute end-to-end project plans, coordinating stakeholders to move campaigns from concept through delivery.
Partner with Marketing and Sales to use customer insights to shape ongoing campaigns that meet Q2's and its customers' needs and deliver business results.
Work with teams outside Marketing, including Product, Emerging Business, and Sales, to support the business vision and mission in target markets.
Use marketing technology to execute, track, and report on campaign activity and success.