Senior Manager, Integrated Marketing

NielsenIQ•New York, NY

3d•Remote

About The Position

This remote role is open to candidates physically located in the United States. On NIQ’s North America Marketing team, the Senior Manager partners with Sales, Customer Success, Product, Product Marketing, and business leaders to develop integrated marketing strategies that support business growth. As a strategic individual contributor, the role owns marketing strategy for a portfolio of approved growth opportunities that changes with business priorities. The position translates priorities into audience strategies, campaign briefs, messaging, and investment recommendations, then guides delivery through shared campaign management, content and creative, marketing operations, paid media, events, and Product Marketing resources. Success means translating priority opportunities into focused programs that generate qualified demand and contribute to pipeline, while informing the North America Marketing Leader’s investment and resource decisions with performance information and available capacity.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Progressive B2B marketing experience, typically gained over 7+ years, including ownership of integrated strategies and programs tied to commercial objectives.
Ability to translate broad business opportunities and incomplete inputs into focused audience strategies, credible messaging, and actionable campaign briefs.
Experience leading complex cross-functional initiatives and influencing senior stakeholders without direct reporting authority.
Strong commercial and analytical judgment, including experience using CRM and marketing performance information to inform investment decisions.
Experience planning and tracking marketing budgets.
Practical experience applying AI tools to marketing work and assessing the reliability of their outputs.
Strong communication and stakeholder-management skills.

Nice To Haves

Experience working with email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.
Experience using CRM platforms such as Microsoft Dynamics or Salesforce.
Experience leading programs through shared marketing resources in a matrixed organization.

Responsibilities

Develop integrated marketing strategies defining target audiences, customer needs, relevant solutions, engagement approaches, and measures of success.
Partner with Sales, Customer Success, Product, Product Marketing, and business leaders to assess opportunities within approved priority areas.
Recommend program priorities, investments, and resource allocation to the North America Marketing Leader.
Create campaign briefs and narratives informed by customer insight, market intelligence, competitive context, and demonstrated use cases.
Co-develop messaging with Product and Product Marketing, including when positioning is incomplete.
Guide cross-functional planning and delivery, aligning shared teams on scope, responsibilities, timing, and dependencies.
Develop budget recommendations and track program spending, clarifying tradeoffs when needs exceed available resources.
Evaluate performance with campaign and channel partners and recommend what to improve, expand, or stop.
Apply AI tools to research, messaging development, and analysis, evaluating outputs for accuracy, relevance, and quality.