Integrated Marketing Senior Manager
About The Position
The Integrated Marketing Senior Manager is part of Verizon’s Integrated Marketing Communications team within VBG. The role leads cross-segment integrated marketing strategies and programs that may involve Enterprise, Public Sector, and Business Markets across the CMO and Verizon Business Group. It focuses on marketing strategy, execution, performance management, and go-to-market plans for product launches, campaign pivots, and promotions, particularly supporting Wireline Business. The Senior Manager works closely with Product Marketing, Demand Generation, CRM, Media, Creative, and Digital/Dotcom teams to develop and execute integrated programs. The role owns internal updates on local campaign progress, agency briefings, go-to-market kickoffs, and the digital and Dotcom integration for initiatives. It also leads planning, briefing, management, execution, creative optimization, and reporting for multi-channel campaigns designed to drive sales funnel activity or digital engagement, increase awareness, and build business relationships. The position reports to an Associate Director within the IMC segment team. The role requires independent management of requirements, communications, risks, and deliverables to support timely completion. It includes collaborating on campaign objectives and briefs, monitoring media performance and KPIs, conducting creative pivots and testing, maintaining cohesive digital user journeys, preparing strategic presentations and briefs, reporting campaign and event results to leadership, managing complex timelines, and supporting additional IMC initiatives as business needs evolve.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
- B2B marketing experience.
- Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Senior Director-level leadership and above.
- Ability to translate market insights and data into compelling stories and sales enablement tools.
Nice To Haves
- Master’s degree, preferably an MBA.
- Wireline marketing experience targeting Enterprise customers and prospects.
- Experience working closely with Media and Creative teams to evaluate live campaign metrics and execute iterative creative pivots.
- Strong organizational skills and ability to manage multiple complex, cross-functional initiatives in a fast-paced environment.
- Experience using generative AI tools such as ChatGPT, Gemini, Claude, or Copilot to streamline workflows, enhance productivity, and support decision-making.
- ABM, DBM, or content syndication experience.
- Agency or consultant experience.
- Digital/Dotcom marketing background and understanding of web journeys, lead conversion pathways, and digital trends.
- Strong project management background, attention to detail, and process optimization skills.
- Agile mindset and ability to adapt and contribute to high-visibility adjacent projects.
- Team-oriented approach and effective communication skills for building strong cross-functional relationships.
Responsibilities
- Lead cross-segment integrated marketing strategies and programs involving Enterprise, Public Sector, and/or Business Markets.
- Develop and execute marketing strategies, performance management, and go-to-market plans for product launches, campaign pivots, and product promotions.
- Plan, brief, manage, execute, optimize, and report on Wireline multi-channel campaigns.
- Collaborate with Product Marketing to define campaign objectives, align strategies, and establish baseline briefs.
- Partner with Media to monitor campaign performance, track KPIs/GAs, and optimize local and regional media plans.
- Work with Creative teams and agencies to analyze performance data and execute real-time creative pivots, A/B testing, and message testing when applicable.
- Own digital and Dotcom integration for initiatives, including user journeys, landing-page alignment, appointment-booking functionality, and cross-functional digital execution.
- Own internal communication of local campaign progress to stakeholders, agency briefings, and go-to-market kickoffs.
- Author, own, and present strategic briefs, local pilot presentations, and deck updates for multiple lines of business and leadership stakeholders.
- Synthesize media performance and local event ROI, including GAs, leads, and engagement, and share results, updates, and strategic recommendations with leadership.
- Manage complex, multifaceted timelines to keep deliverables on strategy and on deadline.
- Identify, manage, and complete requirements, communication opportunities, and risks in a timely manner.
- Lead or support additional high-priority IMC initiatives and cross-functional projects as business needs require.
- Maintain an understanding of market dynamics, competitive threats, and emerging trends to inform marketing strategy.
- Translate market insights and data into compelling stories and sales enablement tools.
Benefits
- Medical, dental, and vision coverage
- Short- and long-term disability insurance
- Basic and supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Vacation, with newly hired employees receiving up to 15 days per year and additional vacation based on service
- Potential incentive-based compensation and premium pay, depending on role
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What This Job Offers
Job Type
Full-time
Career Level
Senior
