Integrated Marketing Senior Manager
About The Position
The Integrated Marketing Senior Manager is part of Verizon Business Group’s Integrated Marketing Communications (IMC) team and leads cross-segment integrated marketing strategies and programs touching Enterprise, Public Sector, and/or Business Markets across the CMO and Verizon Business Group. The role focuses on marketing strategy, execution, performance management, and go-to-market plans for product launches, campaign pivots, and product promotions, particularly supporting Wireline Business. Working with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital/Dotcom teams, the Senior Manager plans, briefs, manages, executes, optimizes, and reports on multi-channel campaigns. These campaigns aim to drive sales-funnel activity or direct users to digital channels, increase awareness, and build long-term business relationships. The role owns stakeholder communications about local campaign progress, agency briefings, and go-to-market kickoffs, and ensures timely execution of requirements and deliverables. It also contributes to other IMC initiatives and special projects as business needs evolve. The position reports to an Associate Director within the IMC segment team. It is hybrid, with work from home and a minimum of three days per week in the office; the defined work location is set by the manager. Scheduled weekly hours are 40.
Requirements
- Bachelor’s degree or four or more years of work experience.
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training.
- Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
- B2B marketing experience.
- Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Senior Director-level leadership and above.
- Experience translating market insights and data into compelling stories and sales enablement tools.
Nice To Haves
- Master’s degree, preferably an MBA.
- Wireline marketing experience targeting Enterprise customers and prospects.
- Experience working closely with Media and Creative teams to evaluate live campaign metrics and execute iterative creative pivots.
- Strong organizational skills and the ability to manage multiple complex, cross-functional initiatives in a fast-paced environment.
- Experience using generative AI tools such as ChatGPT, Gemini, Claude, or Copilot to streamline workflows, enhance productivity, and support decision-making.
- ABM, DBM, or content syndication experience.
- Agency or consultant experience.
- Digital/Dotcom marketing background and understanding of web journeys, lead conversion pathways, and digital trends.
- Strong project management background with high attention to detail and process optimization.
- Agile mindset and ability to adapt and contribute to high-visibility adjacent projects.
- Team orientation and strong communication skills for building cross-functional relationships.
Responsibilities
- Lead planning, briefing, management, execution, creative optimization, and reporting for Wireline multi-channel campaigns.
- Collaborate with Product Marketing to define campaign objectives, align strategies, and establish baseline briefs.
- Partner with Media to monitor campaign performance, track KPIs/GAs, and optimize local and regional media plans.
- Work with Creative teams and agencies to analyze performance data and carry out real-time creative pivots, A/B testing, and message testing when applicable.
- Own digital and Dotcom integration for initiatives, including user journeys, landing-page alignment, appointment-booking functionality, and cross-functional digital execution.
- Author, own, and present strategic briefs, local pilot presentations, and deck updates for multiple lines of business and leadership stakeholders.
- Synthesize media performance and local event ROI, including GAs, leads, and engagement, and share results, updates, and strategic recommendations with leadership.
- Manage complex, multifaceted timelines and keep deliverables on strategy and on deadline.
- Own internal communication of local campaign progress to stakeholders, agency briefings, and go-to-market kickoffs.
- Lead or support additional high-priority IMC initiatives and cross-functional projects outside Wireline marketing as business needs require.
- Maintain understanding of market dynamics, competitive threats, and emerging trends to identify knowledge gaps and refine marketing strategy.
Benefits
- Medical, dental, and vision coverage.
- Short- and long-term disability insurance.
- Basic and supplemental life insurance.
- AD&D insurance.
- Identity theft protection.
- Pet insurance.
- Group home and auto insurance.
- Matched 401(k) savings plan.
- Up to 8 company-paid holidays per year.
- Up to 6 personal days per year.
- Paid parental leave.
- Adoption assistance.
- Tuition assistance.
- Other incentives and an award-winning total rewards package.
- Potential premium pay, such as overtime, shift differential, holiday pay, and allowances, depending on the role.
- Up to 15 vacation days per year for newly hired employees, increasing with service.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
