Senior Manager, Integrated Marketing

Spring Education Group•Campbell, CA

2d•Remote

About The Position

Spring Education Group is seeking a strategic, hands-on marketer to lead social media strategy, partner on digital directory and local search initiatives, and execute integrated marketing campaigns across its Independent K–12 (IK12) school portfolio. The role combines strategic direction with hands-on content development, campus support, and performance analysis to strengthen school brands and drive awareness, inquiries, tours, and enrollment. It also develops YouTube as a storytelling channel that showcases each school's brand, community, and educational experience. The Senior Manager partners with marketing, digital, paid media, enrollment, and operations teams; school leaders and campus staff; creative partners; and external partners. The role develops content and marketing materials for current and prospective families, manages channels, analyzes performance, and supports initiatives across the marketing funnel. It also owns assigned deliverables and coordinates stakeholders, priorities, and deadlines from planning through execution and measurement. The position is remote within the United States, with a West Coast location preferred.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
Seven or more years of professional marketing experience.
Significant experience managing social media for multiple brands or locations.
Demonstrated success developing social media strategies and content that drive measurable engagement and business results.
Working knowledge of paid social advertising and digital media, including collaboration with media teams or agency partners on campaign planning and optimization.
Strong analytical skills, including experience building performance reports and translating data into recommendations.
Experience developing and optimizing YouTube channels.
Ability to manage multiple priorities in a fast-paced environment and work independently in a remote setting while collaborating across distributed teams.

Nice To Haves

Experience managing social media within an in-house marketing department or agency.
Experience in the education, lifestyle, hospitality, or consumer-brand sectors.
Experience with social media management, scheduling, and reporting platforms such as Sprinklr, Hootsuite, or Sprout Social, or comparable tools.
Experience with Meta Business Suite and native tools for Instagram, Facebook, YouTube, and LinkedIn.
Experience with online listing and reputation management platforms such as Yext or Birdeye, or comparable tools.
Familiarity with Google Workspace, including Slides, Docs, Sheets, and Drive.
Familiarity with Microsoft Office, including PowerPoint.
Familiarity with AI-powered tools that support content planning, marketing workflows, and creative collaboration.

Responsibilities

Develop and execute a portfolio-wide social media strategy informed by audience research, best practices, competitive benchmarking, school values, and enrollment priorities.
Partner with more than 50 schools to guide campus leaders and teams in content creation and engagement, providing playbooks, best practices, and coaching.
Develop social media guidelines that preserve each school's distinctive voice while aligning with brand standards, school values, and premium positioning.
Evaluate and recommend social media management, scheduling, reporting, and listening platforms, and partner with teams to implement selected tools.
Develop KPI and metrics reporting to help IK12 teams and schools track engagement and its contribution to enrollment.
Build a shared editorial calendar aligned with enrollment cycles, school events, and campaign priorities.
Provide strategic oversight of the portfolio's social presence and guide day-to-day posting, community management, and moderation across school channels.
Recommend ways to strengthen YouTube strategy, including channel best practices, video planning, audience engagement, and performance measurement.
Create adaptable social content for key enrollment moments, including Open House and Back to School.
Partner with the Senior Creative Lead and creative partners to develop campaign assets, templates, and content that strengthen engagement and brand perception.
Help schools source and curate authentic stories and user-generated content in accordance with brand standards and policies for student images and permissions.
Support planning, launch, and optimization of paid social and other digital media campaigns with the media team.
Recommend creative, audience targeting, and budget adjustments based on performance data.
Help align messaging and branding across paid, owned, and earned channels.
Work with media and digital teams to identify opportunities to amplify high-performing social and video content.
Partner with digital marketing on directory strategy for Yelp, Google Business Profile, Niche, Winnie, school-search directories, and other online platforms.
Use directory and local search insights to identify opportunities to increase visibility and inquiries.
Support photography and video productions at selected IK12 campuses.
Develop creative concepts, shot lists, and visual direction for photo and video shoots.
Collaborate with photographers and videographers to ensure assets align with campaign objectives and brand standards.
Coordinate video editing, motion graphics, and multimedia production with creative partners, providing direction and feedback.
Collaborate with the marketing team to develop and execute integrated campaign assets and marketing materials that drive awareness, engagement, and enrollment.
Support additional portfolio marketing initiatives based on business needs and team priorities.
Own assigned initiatives and coordinate stakeholders, deliverables, and timelines from planning through execution and measurement.
Establish a consistent reporting framework for social media, directory, and digital channel performance, connecting engagement and traffic to inquiries, tours, and enrollment where attribution is available.
Develop performance reports and share insights and recommendations with marketing leadership and school stakeholders.
Use data to test, learn, and optimize strategy and content.
Stay current on social media trends, platform changes, local search best practices, AI-powered tools, and emerging technologies; introduce ideas to improve team performance and creativity.
Stay informed about YouTube trends, video formats, and platform best practices and recommend new approaches to strengthen storytelling and engagement.