Senior Manager, Integrated Marketing

Spring Education Group•Campbell, CA

1d•$125,000 - $150,000•Remote

About The Position

Spring Education Group is a national network of independent schools serving students from preschool through 12th grade. Its Independent K–12 (IK12) Marketing team supports a portfolio of schools by communicating each school’s distinctive story, reinforcing premium brand positioning, and strengthening enrollment. The Senior Manager, Integrated Marketing leads social media strategy, partners on digital directory and local search initiatives, and executes integrated marketing campaigns across the IK12 school portfolio. The role combines strategic direction with hands-on content development, campus support, and performance analysis to strengthen school brands and drive awareness, inquiries, tours, and enrollment. It also develops YouTube as a storytelling channel for each school’s brand, community, and educational experience. The Senior Manager collaborates with marketing, digital, paid media, enrollment, and operations teams; school leaders and campus staff; creative partners; and external partners. The position owns initiatives from planning through execution and measurement, manages competing priorities and deadlines, and supports a range of marketing activities across the funnel. It is remote within the United States, with a West Coast location preferred.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Seven or more years of professional marketing experience.
Significant experience managing social media for multiple brands or locations, preferably within an in-house marketing department or agency.
Demonstrated success developing social media strategies and content that drive measurable engagement and business results.
Working knowledge of paid social advertising and digital media, with experience collaborating with media teams or agency partners on campaign planning and optimization.
Strong analytical skills, including experience building performance reports and translating data into recommendations.
Experience developing and optimizing YouTube channels.
Experience with social media management, scheduling, and reporting platforms such as Sprinklr, Hootsuite, or Sprout Social, or comparable tools.
Experience with Meta Business Suite and native platform tools for Instagram, Facebook, YouTube, and LinkedIn.
Experience with online listing and reputation management platforms such as Yext or Birdeye.
Experience with Google Workspace, including Slides, Docs, Sheets, and Drive.
Experience with Microsoft Office, including PowerPoint.
Familiarity with AI-powered tools that support content planning, marketing workflows, and creative collaboration.
Strong marketing, storytelling, and community-building instincts; collaborative communication and relationship-building skills; organization and ability to manage multiple priorities; data-driven curiosity; accountability and initiative; and ability to work independently in a remote environment while collaborating across distributed teams.

Nice To Haves

Experience in the education, lifestyle, hospitality, or consumer-brand sectors.

Responsibilities

Develop and execute a portfolio-wide social media strategy informed by audience research, best practices, competitive benchmarking, school values, and enrollment priorities.
Partner with more than 50 schools to guide leaders and campus teams in content creation and engagement, providing playbooks, best practices, and coaching.
Develop social media guidelines that preserve each school’s distinctive voice while aligning with brand standards, school values, and premium positioning.
Evaluate and recommend social media management, scheduling, reporting, and listening platforms, and partner with relevant teams to implement selected tools.
Develop KPI and metrics reporting to help IK12 teams and schools track engagement and its contribution to enrollment.
Build a shared editorial calendar aligned with enrollment cycles, school events, and campaign priorities.
Provide strategic oversight of the portfolio’s social presence and guide day-to-day posting, community management, and moderation.
Recommend ways to strengthen YouTube through channel best practices, video planning, audience engagement, and performance measurement.
Create adaptable social content for key enrollment moments, including Open House and Back to School.
Partner with the Senior Creative Lead and creative partners to develop campaign assets, templates, and content that strengthen engagement and brand perception.
Help schools source and curate authentic stories and user-generated content in accordance with brand standards and school policies for student images and permissions.
Support planning, launch, and optimization of paid social and other digital campaigns with the media team.
Recommend creative, audience targeting, and budget adjustments based on performance data.
Help align messaging and branding across paid, owned, and earned channels, and identify opportunities to amplify high-performing social and video content with media and digital teams.
Partner with digital marketing on directory strategy for Yelp, Google Business Pro, Niche, Winnie, school-search directories, and other online platforms.
Use directory and local search insights to identify opportunities to increase visibility and inquiries.
Support photography and video productions at selected IK12 campuses; develop concepts, shot lists, and visual direction; and collaborate with photographers and videographers to align assets with campaign objectives and brand standards.
Coordinate video editing, motion graphics, and multimedia production with creative partners, providing direction and feedback.
Collaborate with the marketing team to develop and execute integrated campaign assets and marketing materials that drive awareness, engagement, and enrollment.
Support additional portfolio marketing initiatives based on business needs and team priorities.
Own assigned initiatives by coordinating stakeholders, deliverables, and timelines from planning through execution and measurement.
Establish a reporting framework for social media, directory, and digital channel performance, connecting engagement and traffic to inquiries, tours, and enrollment where attribution is available.
Develop performance reports and share insights and recommendations with marketing leadership and school stakeholders.
Use data to test, learn, and optimize strategy and content.
Stay current on social media trends, platform changes, local search best practices, AI-powered tools, emerging technologies, YouTube trends, evolving video formats, and platform best practices; recommend new approaches and ideas.