Integrated Marketing Manager
About The Position
At CJ Schwan’s, the Integrated Marketing Manager leads national marketing initiatives for the Pizza & Specialty Foods portfolio, helping drive brand awareness, consumer engagement, and business growth. The role translates brand strategies into integrated marketing plans across paid, earned, shared, and owned channels, and shapes how consumers experience and engage with Red Baron®, Edwards®, Freschetta®, and Tony’s® across touchpoints. The manager partners with internal teams and agency partners to develop campaigns, content, and creative; leads brand content and channel strategies across owned platforms; manages marketing investments; and uses insights and campaign performance to improve effectiveness and results.
Requirements
- Bachelor's degree or equivalent practical experience.
- At least 6 years of integrated marketing experience, preferably within the CPG industry.
- Proven experience leading multi-channel marketing campaigns across paid media, influencer marketing, brand activation, and owned channels.
- Experience managing agency partnerships and cross-functional teams.
- Strong business acumen, analytical skills, and budget management experience.
Nice To Haves
- Integrated marketing experience within the CPG industry.
Responsibilities
- Develop and execute integrated marketing strategies and national campaigns across paid media, influencer marketing, and consumer activation.
- Lead brand content and channel strategies across owned platforms to ensure consistent and engaging consumer experiences.
- Manage agency partnerships and collaborate with cross-functional teams to bring campaigns, content, and brand innovations to life.
- Oversee marketing budgets, evaluate campaign performance, and identify opportunities to optimize effectiveness and results.
Benefits
- Comprehensive health benefits.
- Time off programs.
- Retirement and financial offerings.
- Eligibility for a 20% annual incentive bonus based on organizational performance.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
