Integrated Marketing Manager

Bobbie

3d•$112,000 - $155,000•Remote

About The Position

Bobbie is looking for an experienced, bold and detail-obsessed Integrated Marketing Manager to help bring our biggest brand moments to life across every channel. In this role, you'll turn campaign briefs into aligned channel tactics, manage the integrated marketing calendar, and keep every partner on timeline so our campaigns tell a cohesive narrative and drive measurable brand and business growth. You think at a high level and live in the details. You're the go-to partner for our creative team on marketing operations, and Asana is your second home. You absolutely hate to see a deliverable slip or a launch-day detail left to chance. If you love being the connective tissue behind great campaigns, and you have a passion for thought-provoking and inspirational work, meaningful customer storytelling, and brand messaging, then read on.

Requirements

At least 5 years of experience performing responsibilities as a Marketing Manager, ideally in a startup environment or at CPG brand (experience in eCommerce / DTC a plus!)
Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives
Experience using Asana and Figma
Strategic & executional —ability to think at a high-level and be in-the-weeds of the day-to-day of marketing operations

Responsibilities

Support campaign planning and execution across integrated marketing efforts
Ensure channel tactics and deliverables are aligned to brief
Manage integrated marketing calendar and respective inputs from cross-channel partners driving alignment across launches, campaigns, promotions and key moments
Manage integrated campaign timelines, channel tactic deliverables and briefing process within Asana in partnership with channel partners
Serve as main POC for Creative PM and operations org in campaign management and roll-out
Serve as primary POC for creative organization on campaign tactics, messaging strategy and deliverables across channels
Coordinate campaign hindsighting process, partnering with marketing leads, to analyze campaign performance, establish key learning and inform future campaign strategies
Track and report on monthly competitive landscape across channels

Benefits

Competitive stock options
401k with employer match
Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
US-based remote work model
Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
16 paid company holidays, plus an end of year holiday shut down
16 weeks of paid parental leave with the option to take an additional 8 months unpaid
One year subscription to Bobbie
$75 monthly internet stipend
Co-working space reimbursement