Consumer Product Marketing Strategy Leader
About The Position
The Consumer Product Marketing Strategy Leader is a senior marketing leader responsible for shaping and driving growth strategies for Citizens' Consumer Checking, Deposits, and Wealth Management businesses. The role serves as the primary marketing partner to business leadership, translating business objectives into customer-centric strategies that support household acquisition, deposit growth, primary banking relationships, customer engagement, and wealth relationship expansion. Working across business lines, analytics, customer experience, product, and marketing teams, the leader identifies growth opportunities, develops strategic plans, and aligns marketing investments and initiatives with measurable business outcomes. The position leads go-to-market strategy, customer growth planning, performance measurement, and cross-functional alignment.
Requirements
- 10 or more years of experience in marketing, product marketing, growth strategy, or related disciplines.
- Strong experience in consumer banking or other financial services businesses.
- Demonstrated success developing strategies that drive acquisition, engagement, retention, and profitable growth.
- Ability to influence senior stakeholders and lead cross-functional initiatives.
- Strong strategic thinking, analytical, communication, and relationship management skills.
- Expertise in customer-centric marketing, segmentation, lifecycle management, and performance measurement.
- Bachelor's degree in Marketing or equivalent.
Responsibilities
- Partner with Consumer Banking and Wealth leadership to define growth priorities and marketing strategies.
- Advise business leaders using customer insights, market trends, performance data, and competitive intelligence.
- Identify opportunities to accelerate customer acquisition, engagement, relationship deepening, and retention.
- Align marketing strategy with business objectives, customer needs, and long-term growth goals.
- Lead marketing strategy for Consumer Checking, Deposits, and Wealth Management businesses.
- Develop customer-centric growth plans to drive household acquisition, deposit balance growth, wealth engagement, and customer deepening.
- Maintain understanding of customer behaviors, business drivers, and market dynamics across the portfolio.
- Partner with business leaders to prioritize investments and maximize growth opportunities.
- Lead go-to-market strategy for new products, offers, and strategic initiatives.
- Drive segmentation, targeting, positioning, and messaging strategies that support business growth.
- Coordinate marketing across acquisition, onboarding, engagement, retention, and relationship-deepening programs.
- Partner with Acquisition, Deepening, Brand, Media, Digital, and Customer Experience teams to deliver integrated customer journeys.
- Establish business outcomes, KPIs, and measurement frameworks.
- Partner with Analytics to forecast results, monitor performance, and identify optimization opportunities.
- Build partnerships across business and marketing teams to ensure alignment and accountability.
- Influence decision-making and drive progress across a highly matrixed organization.
Benefits
- Competitive pay
- Comprehensive medical coverage
- Dental coverage
- Vision coverage
- Retirement benefits
- Maternity and paternity leave
- Flexible work arrangements
- Education reimbursement
- Wellness programs
- Paid time off that exceeds the mandatory paid sick or paid time-away policy of every local and state jurisdiction in the United States
- Opportunity to earn an annual discretionary bonus
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
