Product Marketing Leader

GE Vernova

7d•$128,600 - $214,200•Remote

About The Position

The Product Marketing and Branding Lead ensures that GE Vernova Grid Solutions’ HVDC, FACTS, Services and ACIS portfolio is communicated with a consistent, credible and differentiated brand voice across external channels. The role turns value propositions and technical content developed by Solution Lines and Value Proposition Leaders into customer-facing materials, manages publication and standardization engagement, and executes product launches, branding and sales-enablement production. The position works closely with Value Proposition and Solution Leaders, the Director of Market Intelligence, the GSI Communications Manager and the Grid MarComms Manager. It reports directly to the GSI Chief Technology Officer, with a dotted line to the GSI Chief Commercial Officer. The role develops portfolio positioning and market insight; supports technical-community engagement and customer feedback; enables commercialization and sales; and advances brand consistency and thought leadership. It also measures the quality, reach and commercial contribution of marketing and technical-engagement activities. The position is remote and requires willingness to travel internationally.

Requirements

Significant experience in product marketing, strategic marketing, product management or business development within HVDC, FACTS, high-voltage equipment, grid technologies or a comparable engineered-systems industry.
Understanding of utility customers, transmission-system applications and long-cycle project businesses.
Ability to understand complex technical subjects and translate them into clear customer and commercial value.
Experience in market segmentation, competitive positioning, value propositions and go-to-market planning.
Evidence of influencing product or technology roadmaps through market insight.
Experience organizing customer forums, user groups, seminars or industry working groups.
Strong writing, presentation, facilitation and cross-functional leadership skills.
Relevant qualification in engineering, business, marketing or a related discipline.
Willingness to travel internationally.
Commercially minded, technically curious and evidence-driven approach.
Ability to build trust through technical substance, openness and continuity, and to communicate credibly with customer engineers, technical experts and executives.
Ability to constructively challenge sales and engineering, distinguish genuine differentiation from promotional language, mobilize internal experts without replacing their technical authority, and combine strategic thinking with disciplined execution.
Must be legally authorized to work in the United States.
Successful completion of a drug screen, as applicable, is a condition of an employment offer.

Nice To Haves

Familiarity with organizations such as IEC, IEEE and CIGRE.
A record of technical or industry publication.

Responsibilities

Develop a structured view of global HVDC, FACTS, Services and ACIS markets, including applications, customer segments, regional dynamics, competitors and investment drivers.
Define differentiated marketing and branding positioning for the portfolio and ensure external claims are evidence-based and aligned with approved product capability and maturity.
Support establishment of customer user groups and organize technical seminars, workshops, webinars and engineering forums.
Connect customer specialists with senior technical experts, Solution Owners and Product Owners.
Coordinate and monitor attendance at conferences, exhibitions, customer forums and other external events.
Support Consulting Engineers in participation in IEC, IEEE, CIGRE and other standards committees, trade associations and working groups.
Support publication programmes covering technical papers, application guides, industry reports and other reference works while protecting confidential information and intellectual property.
Capture insights from customer and industry engagement and provide them to Product Owners and Solution Owners to inform portfolio and roadmap decisions.
Define and manage customer experience during visits to GE Vernova GSI sites.
Support go-to-market planning for new products, features and platform releases, and execute product and feature launches.
Identify leads, priority segments, lighthouse customers, launch requirements, technical evidence and adoption objectives with relevant teams.
Assess product–market fit and commercial readiness before active promotion.
Maintain an up-to-date photo library for sales enablement and external communications.
Contribute to competition mapping, including battle cards, and train commercial teams to communicate technical differentiation in clear customer and economic terms.
Establish a consistent process for gathering market feedback from sales teams.
Develop and maintain portfolio naming, messaging and brand architecture in alignment with the corporate brand.
Define the design and ensure up-to-date content of AppDash.
Ensure consistency across presentations, brochures, websites, publications, exhibitions and customer engagements.
Coordinate GE Vernova Grid Systems Integration technical books and reference works.
Develop thought-leadership opportunities with senior leaders and technical experts around market and technology themes.
Measure the quality, reach and commercial contribution of product-marketing and technical-engagement activities.
Manage trademark registration.

Benefits

Medical, dental, vision and prescription drug coverage.
Access to Health Coach, a 24/7 nurse-based resource.
Employee Assistance Program with 24/7 confidential assessment, counseling and referral services.
GE Vernova Retirement Savings Plan with a tax-advantaged 401(k) savings opportunity, company matching and company retirement contributions.
Access to Fidelity resources and financial planning consultants.
Tuition assistance.
Adoption assistance.
Paid parental leave.
Disability benefits.
Life insurance.
12 paid holidays.
Permissive time off.
Discretionary annual bonus eligibility.
Professional development and competitive compensation.