Product Marketing Leader - AZ - On Site

Vensure Employer Solutions • Chandler, AZ

7d • Onsite

About The Position

The Associate Vice President (AVP) of Product Marketing leads strategic product marketing initiatives across Vensure’s B2B and B2C markets. The role shapes product positioning, go-to-market strategies, and market differentiation to accelerate product adoption, engagement, and revenue growth. The AVP works closely with senior executives, product leaders, sales teams, and client success to align products with customer needs and marketplace opportunities. The position manages and mentors a team of product marketers, oversees integrated campaigns, and uses data-driven insights to guide strategy.

The role is based on-site in an indoor office environment. It involves frequent sitting and talking and listening, with occasional standing and walking. Required vision abilities include close vision, color vision, and adjusting focus. The work calls for moderate concentration and prolonged mental effort; workplace noise is usually moderate.

Vensure Employer Solutions provides HR technology, managed services, and global business process outsourcing. The company and its service providers serve over 95,000 businesses and process over $135 billion in annual payroll. The position is eligible for medical, dental, and vision coverage; a 401(k) with company match; PTO, holidays, parental leave, and sick leave as required by applicable state law; life and disability insurance; an employee assistance program; flexible spending and health savings accounts; and identity theft protection, critical illness, accident, cancer, hospital protection, legal, and pet insurance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 10 years of marketing experience, including at least 7 years in senior leadership roles within B2B and/or B2C environments.
• Extensive product marketing experience, including positioning, messaging, go-to-market strategy, and sales enablement.
• Deep expertise in B2B product marketing and experience supporting B2B and B2C initiatives.
• Proven success developing and executing go-to-market strategies for complex products.
• Strong analytical skills and ability to translate data into actionable insights.
• Exceptional communication and storytelling skills, with ability to influence at the executive level.
• Demonstrated ability to lead high-performing teams in a fast-paced environment.
• Strong project and budget management experience, with accountability for delivering ROI.
• Proficiency in CRM, marketing automation, and analytics platforms.
• Entrepreneurial, proactive, and solutions-oriented approach.

Nice To Haves

• MBA or advanced degree strongly preferred.
• Background in SaaS, professional services, or technology-driven industries preferred.
• Demonstrated success managing marketing budgets and delivering measurable ROI.

Responsibilities

• Advise executive leadership on market trends, customer needs, and competitive positioning.
• Develop product marketing strategies aligned with company growth goals and market opportunities, translating business objectives into actionable plans with measurable impact.
• Lead go-to-market strategies for new product launches and major feature releases, aligning Product, Sales, and Marketing.
• Define and refine product positioning, messaging frameworks, and value propositions for B2B and B2C customer segments.
• Oversee product marketing collateral, including sales enablement tools, product sheets, competitive analysis, and customer case studies.
• Partner with product management so customer feedback and market insights inform the product roadmap.
• Use data, research, and customer feedback to identify market opportunities and refine marketing strategies.
• Monitor competitor activity and market dynamics to maintain differentiation and leadership positioning.
• Measure campaign and program effectiveness and optimize strategies for ROI.
• Lead, mentor, and develop product marketing professionals; set performance goals, manage priorities, and ensure accountability.
• Foster innovation, collaboration, and continuous improvement within the team.
• Partner with Sales to align product messaging with sales strategies and revenue goals.
• Collaborate with Client Success to apply customer insights to retention and upsell initiatives.
• Work with external agencies, consultants, and vendors to deliver product marketing programs.
• Ensure consistent product messaging across channels and touchpoints.
• Reinforce Vensure’s market position through thought leadership and customer-focused storytelling.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision coverage
• 401(k) with company match
• PTO, holidays, parental leave, and sick leave as required by applicable state law
• Life insurance
• Short-term disability
• Long-term disability
• Employee assistance program (EAP)
• Flexible spending account (FSA)
• Health savings account (HSA)
• Identity theft protection
• Critical illness, accident, cancer, and hospital protection
• Legal insurance
• Pet insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Executive