Product Marketing
About The Position
Applied Materials is seeking a Product Marketing professional to lead marketing and cross-functional teams, develop comprehensive business and marketing plans, and guide product positioning, market penetration, revenue growth, and market share. The role applies broad business, marketing, technical, and competitive knowledge to recommend new-product investments, establish pricing strategies, and develop marketing tools for successful product introductions. It partners with Engineering, Manufacturing, and Sales to develop new products, enhance existing products, and communicate market needs and timing. The position also manages field support to strengthen account approaches and optimize partnership and penetration opportunities. It oversees multiple related teams, establishes priorities, allocates resources, and influences stakeholders, including senior management. The role requires understanding and compliance with Applied Materials' global Standards of Business Conduct and its core values.
Requirements
- Demonstrate comprehensive understanding of concepts and principles within the job family and knowledge of related job families.
- Apply an in-depth understanding of how the discipline integrates within the segment or function.
- Demonstrate broad and comprehensive understanding of the technical and business environment.
- Understand and comply with Applied Materials' global Standards of Business Conduct and demonstrate its core values.
Responsibilities
- Provide leadership to managers and professional staff, building and leading effective marketing and cross-functional teams.
- Develop broad business and marketing plans and assess market penetration and product positioning to drive competitive advantage, revenue, and market share.
- Recommend investment decisions for new product development.
- Conduct competitive analysis for specific products or product lines.
- Establish pricing strategies that build and protect market-share leadership while enhancing profit margins, and develop marketing tools for successful product introductions.
- Partner with Engineering, Manufacturing, and Sales to develop new products, enhance existing products, and communicate critical market needs and timing requirements.
- Develop and articulate strategies that meet business objectives, based on an understanding of the technical and business environment.
- Manage field support to ensure synergistic account approaches and optimize account partnership and penetration opportunities.
- Manage multiple related teams, set organizational priorities, and allocate resources.
- Identify and resolve complex technical, operational, and organizational problems.
- Influence internal and external stakeholders, including senior management.
- Understand and comply with Applied Materials' global Standards of Business Conduct.
Benefits
- Comprehensive benefits package
- Potential eligibility for a bonus program
- Potential eligibility for a stock award program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
