Director Marketing, Product Marketing

Medline•Northfield, MN

11h•$154,000 - $231,000

About The Position

The Director of Marketing, Product Marketing owns the marketing strategy and commercial outcomes for Medline’s Front Line Care divisions. The role sets product positioning, growth priorities, and the overall marketing plan, and is accountable for driving awareness, adoption, conversion, and revenue growth. The Director defines how product marketing partners with other teams, directs marketing investment, develops talent, and aligns senior stakeholders across product divisions and sales. The ideal candidate is a collaborative, hands-on marketing leader with strong product marketing experience and business acumen who can work across product divisions, sales, and marketing teams to deliver practical strategies and programs that support frontline care customers and Medline’s growth objectives.

Requirements

8+ years of experience in product marketing, marketing strategy, product management, or related roles.
3+ years of people leadership or team management experience.
Proven track record of owning marketing strategy and investment decisions that deliver measurable commercial outcomes and business growth.
Strong business acumen, analytical and strategic thinking skills, with the ability to translate data into actionable insights.
Strong communication, influencing, and stakeholder management skills, with the ability to work across functions and levels.
Ability to lead, manage, inspire, and foster a collaborative environment within the team and with cross-functional partners.
Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively.
Strong project management skills and ability to manage multiple initiatives simultaneously.
Bachelor’s degree in Business, Marketing, or a related field.

Nice To Haves

Understanding of the healthcare industry, product categories, customer needs, and market trends.

Responsibilities

Own the marketing strategy and overall marketing plan for Front Line Care divisions and clinical sales teams, grounded in business issues, customer needs, and growth objectives.
Be accountable for commercial outcomes across assigned divisions, including awareness, adoption, share, and revenue growth.
Set positioning and portfolio priorities to differentiate Medline offerings in the marketplace.
Set strategy, objectives, and requirements for marketing programs, and orchestrate internal teams that own execution within their disciplines.
Set the go-to-market strategy for major new product introductions and priority growth opportunities across divisions.
Define sales enablement strategy and requirements so the field has tools, training, and content to drive growth.
Establish an outcome-based metrics framework for product marketing and report business impact and results to senior leadership.
Partner with Front Line Care product divisions and Specialty sales through strategic planning to align marketing priorities with business growth plans.
Recommend where to invest marketing budget across divisions.
Align senior division and sales stakeholders on strategy, priorities, investments, and results.
Define the operating model with marketing partners, with product marketing setting strategy and requirements and partners owning execution.
Build product marketing capabilities by establishing repeatable processes, standards, and best practices.
Define key business questions for research and partner with the insights and analytics team to answer them.
Turn insights into strategic decisions on positioning, portfolio priorities, go-to-market, and investment.
Evaluate performance against commercial outcomes and adjust strategy and investments to maximize return.
Ensure customer, market, and competitive insights inform positioning, messaging, and go-to-market strategies across divisions.
Lead and structure the product marketing team, aligning talent and resources to strategic priorities.
Develop and coach team members to deliver high-quality work with agility, collaboration, and accountability.
Attract, develop, and retain talent, and build succession and career paths that grow team members’ strategic ownership and leadership.