Director, Product Marketing

LightForce Orthodontics•Boston, MA

About The Position

LightForce Orthodontics is seeking a Director of Product Marketing to help define the generative braces category, shape product strategy, and lead the market into the next era of orthodontics. Reporting to the VP of Global Marketing, this role will translate new technology into compelling product positioning, differentiated campaigns, and commercial impact. The Director will help shape how LightForce competes, grows, and leads, working closely with the founder, engineering, clinical affairs, and commercial teams. The role supports customer adoption and deeper penetration of LightForce products in orthodontic practices. It spans product positioning, market analysis, pricing, integrated campaigns, commercialization, competitive and clinical insight, and cross-functional strategy. The position may be hybrid, on-site, or remote; Boston, MA is preferred.

Requirements

12+ years of product marketing experience, ideally in medical devices, orthodontics, dental technology, MedTech, or complex hardware and software environments.
Bachelor's degree.
Proven ability to develop differentiated product positioning, pricing strategies, value propositions, and go-to-market plans that drive commercial results.
Strong writing and messaging skills, including the ability to simplify complex technology and communicate it effectively.
Experience owning product launches, integrated campaigns, pricing strategy, portfolio positioning, and sales enablement.
Strong commercial and analytical capabilities, including competitive analysis, market research, pricing analysis, and campaign performance measurement.
Strong presentation and interpersonal skills, with the ability to influence senior leaders and build alignment across technical and commercial teams.

Nice To Haves

Master's degree in engineering, business, marketing, or a related discipline.
Familiarity with orthodontics, AI treatment planning, clear aligner workflows, dental technology, or generative manufacturing.
Experience with Salesforce CRM and marketing analytics platforms.
Experience with 3D visualization, spatial computing, or AI.

Responsibilities

Develop differentiated product positioning, value propositions, and messaging for LightForce as an integrated generative braces system, connecting AI treatment planning, patient-specific appliances, and clinical support.
Conduct regular market analysis, refine the addressable market by geography, and apply market insights to increase customer adoption and market share.
Lead pricing architecture, competitive pricing analysis, value-based pricing, product packaging, and portfolio strategy; develop pricing recommendations with finance and executive leadership.
Own the strategy and execution of integrated product marketing campaigns, including segmentation, audience strategy, positioning, messaging, launch plans, and performance measurement.
Lead go-to-market strategy for new products, features, and capabilities, including launch planning, market readiness, sales enablement, and adoption programs.
Develop technically accurate, compelling messaging about LightPlan, AI-driven treatment planning, practice workflows, patient-specific appliance design, and precision manufacturing.
Build deep knowledge of LightForce products, competitive alternatives, clinical applications, and orthodontic practice economics; translate product differentiation into clinical and business value.
Run competitive intelligence across aligners and stock braces and turn clinical evidence into field-ready messaging in collaboration with key opinion leaders and the doctor community.
Partner with product management, engineering, clinical, commercial, finance, and manufacturing operations to align roadmaps, pricing decisions, commercial priorities, and market execution.
Establish product launch and campaign KPIs, analyze adoption and performance, and use market intelligence and commercial data to improve positioning and results.