Product Marketing Director

Testlio

8d • Remote

About The Position

Testlio is seeking a strategic, hands-on Product Marketing Director to turn complex software testing and quality engineering capabilities into compelling customer value. This highly strategic individual-contributor and builder role connects Marketing, Sales, Product, and Operations/Delivery, establishing a differentiated go-to-market narrative and equipping revenue teams with sales enablement tools and proof points. The role owns Testlio’s product and solution positioning and translates AI-enabled quality engineering capabilities into clear business outcomes.

The position is 100% remote and open to candidates based in the United States, with a strong preference for Eastern Timezone candidates. The role collaborates with Sales, Product, Marketing, Customer Success, and Operations, leads go-to-market initiatives and launches, develops customer and industry proof points, establishes scalable product marketing practices, and mentors developing product marketing talent.

Testlio describes itself as a female-founded, inclusive, purpose-driven company with a remote and globally distributed working culture. It offers flexible paid time off, stock options, and a $300 annual learning stipend. Its interview process typically takes 3–4 weeks and includes application review, recruiter and hiring manager interviews, two to three team and stakeholder interviews, reference checks, and an offer and background check.

Requirements

• At least 8 years of progressive B2B product marketing experience within enterprise technology or technology-enabled services.
• Direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering.
• Proven track record developing product positioning, messaging frameworks, go-to-market strategy, and practical sales enablement assets.
• Hands-on experience utilizing Salesforce, HubSpot, and modern sales enablement and marketing automation tools.
• Practical experience incorporating generative AI workflows into content creation, research, and enablement processes.
• All-in ownership and a builder mindset, with initiative to drive projects to completion.
• Servant leadership approach and dedication to mentoring team members and supporting cross-functional success.
• Curiosity and commercial acumen to translate complex technical capabilities into strategic customer value.
• Exceptional written, verbal, and presentation communication skills for executive and technical audiences.
• High standards, low ego, and a focus on team outcomes and continuous learning.
• Strong cross-functional collaboration skills across sales, product, marketing, and delivery teams.

Nice To Haves

• Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS verticals.

Responsibilities

• Own product and solution positioning, buyer messaging, value propositions, and competitive differentiation across testing and quality engineering models.
• Build vertical- and solution-specific pitch decks, case studies, battlecards, objection-handling tools, and repeatable sales plays in partnership with sellers.
• Lead cross-functional go-to-market initiatives and product launches with Sales, Product, Marketing, Customer Success, and Operations.
• Capture customer proof points, executive narratives, and industry use cases to build a scalable library of thought leadership and market intelligence.
• Use generative AI to accelerate research, content development, enablement workflows, and knowledge management while maintaining quality standards.
• Establish scalable product marketing processes, templates, and measurement practices.
• Mentor developing product marketing talent.
• Work directly with cross-functional leaders to shape go-to-market plays and drive revenue impact.

Benefits

• Flexible paid time off, including national holidays, personal days, and sick days.
• Stock options.
• $300 annual learning stipend for personal and professional development.
• Remote-work tools and guidance for working in a fully remote setting.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed