Director, Product Marketing

Cochlear•Lone Tree, CO

7d•$180,000 - $190,000•Hybrid

About The Position

As Director, Product Marketing, you will lead product marketing strategy and commercialization for Cochlear’s implantable hearing solutions across the Americas. You will turn customer and market insights into product positioning, launches, and programs that generate demand and support upgrades. You will lead a team of product marketing professionals and partner with Marketing, Sales, Finance, Recipient Services, and global functions to grow the portfolio and deliver an exceptional customer experience. The role is based at Cochlear’s Americas head office in Lone Tree, Colorado, with a hybrid schedule requiring at least three days per week in the office. Applicants must reside in Colorado and be able to work a hybrid schedule. Travel of up to 25% is required. The stated U.S. pay range is $180,000–$190,000 based on experience, with an annual bonus opportunity equal to 20% of base salary. Compensation may vary based on skills, experience, and location.

Requirements

Bachelor’s degree in Health Science or equivalent work experience.
At least 10 years of relevant experience.
At least 5 years of marketing experience.
Ability to travel up to 25%.
Must reside in Colorado and be able to work a hybrid schedule.

Nice To Haves

Develop customer-led content strategies and compelling messaging that drive engagement and business results.
Establish scalable content standards, workflows, quality controls, and regulatory compliance.
Optimize content delivery using analytics, automation, and personalization.
Lead cross-functional, omnichannel campaigns that align customer insights with business objectives.
Develop data-driven channel strategies that improve performance, ROI, and alignment with marketing objectives.
Use customer insights and data to deliver personalized experiences that increase engagement and conversion.
Define performance metrics and use analytics to measure results, optimize marketing strategies, and inform decisions.

Responsibilities

Develop and execute annual product marketing, commercialization, launch, and sustaining plans across Cochlear’s implantable hearing solutions.
Turn customer, professional partner, competitive, and market insights into differentiated positioning, messaging, campaigns, and sales enablement strategies.
Lead cross-functional launch and lifecycle initiatives, aligning Marketing, Sales, Finance, Clinical, Regulatory, Reimbursement, Operations, and global partners.
Lead and develop the product marketing team while managing priorities, budgets, forecasts, and performance against business goals.