Director, Product Marketing

FranklinCovey•Salt Lake City, UT

2d•Remote

About The Position

FranklinCovey is seeking a Director, Product Marketing to lead product marketing for its enterprise B2B division. Reporting to the VP, Marketing, this role owns positioning, messaging, and go-to-market strategy end-to-end, translating complex products into clear, compelling value for decision-makers across industries. The Director will shape a cohesive narrative for the company’s multi-product, multi-solution portfolio, simplifying how offerings fit together for internal teams and buyers. The Director will build, lead, and develop a high-impact team and serve as a strategic advisor to marketing, product, and sales leadership. The role includes setting the function’s strategic agenda and operating rhythm, managing its budget and vendor relationships, guiding go-to-market execution, and owning measurable outcomes. The position is remote for candidates anywhere in the Greater Salt Lake City, Utah area. It is full-time and exempt, with anticipated compensation of $150,000–$200,000 inclusive of 15% variable pay.

Requirements

Bachelor’s degree.
10+ years of B2B product marketing experience.
3+ years directly managing product marketers.

Nice To Haves

Experience in B2B product marketing for services, software platforms, or complex enterprise offerings.
Strong understanding of B2B services and how senior leaders make purchasing decisions.
Experience marketing to HR or L&D audiences.
Track record leading end-to-end launches or market expansions, from insight through narrative, enablement, and measurement, across teams and departments.
Proven success marketing high-value, intangible solutions where differentiation depends on clarity of value rather than features.
Expertise in structured messaging frameworks that scale across marketing and sales.
Solid understanding of enterprise sales motions and how to operationalize messaging in real-world sales environments.
Demonstrated ability to hire, coach, and retain strong product marketing talent and set team direction amid ambiguity.
Experience in healthcare, finance, construction, manufacturing, or technology.
Strong executive presence and ability to synthesize input, influence stakeholders, and drive alignment at senior leadership level.
Highly collaborative, low-ego, and outcome-focused approach.
Data-informed and insight-driven decision-making, using evidence to guide decisions and iteration.
Comfort engaging in technical or product-detail-heavy conversations and representing solutions credibly.

Responsibilities

Build, lead, coach, and develop a high-performing product marketing team; set priorities and team direction.
Set the product marketing function’s strategic agenda and operating rhythm in alignment with company and marketing priorities.
Manage the function’s budget and vendor relationships, including agencies, content production, and tools.
Advise the VP of Marketing and senior leaders across product, sales, and marketing on go-to-market strategy for launches, expansions, and growth initiatives.
Synthesize market, competitive, and customer insights into actionable recommendations for leadership.
Own product positioning and messaging, connecting solutions to business results and revenue and pipeline goals.
Develop a cohesive narrative across the multi-product, multi-solution portfolio and simplify go-to-market messaging for internal teams and buyers.
Create messaging frameworks that enable brand, demand generation, events, sales, and customer teams to communicate a consistent, outcome-focused story.
Research market needs and conduct rapid discovery in new markets and industries targeted by the company.
Translate complex products and services into simple, credible value propositions that build buyer confidence and advance deals.
Develop sales-enablement tools such as talk tracks, pitch guides, collateral, and case studies.
Develop go-to-market plans and lead execution across product, technology, sales, customer success, and marketing teams.
Refine messaging and go-to-market strategy based on customer, market, competitor, and field feedback.
Work with other teams to guide insights, thought leadership, and point-of-view content that builds market credibility and generates demand.
Own measurable outcomes for the product marketing function and report progress to marketing, product, and sales leadership.