Director, Product Marketing

ASM•Phoenix, AZ

13h

About The Position

The Director, Product Marketing is a customer-facing role responsible for technical marketing activities and driving new customer engagements. The role ensures ongoing engagements are prioritized and delivered within stipulated timelines by working with KPU, and that high-ROI engagements are converted to business. It serves as a single point of contact for several Account Teams and customers seeking communication about product capabilities, development, and high-volume manufacturing (HVM) readiness timelines. The position has a few direct reports supporting the R&R and may manage people across the USA, Japan, and Korea. The role covers product roadmaps, customer engagement, market requirements, strategic marketing, financial and business planning, market analysis, new product introductions, technical support, and product promotion. It works across internal disciplines and with customers to align product strategy and development priorities with market needs and business objectives.

Requirements

10+ years of experience in the semiconductor or capital equipment industry, with a significant portion in technical marketing and/or process-hardware development roles.
Master’s or PhD in Material Science, Electrical, Chemical, or Mechanical Engineering, or equivalent.
Understanding of product life cycle and technical marketing.
High proficiency or deep understanding of capital equipment systems in the semiconductor or a similar industry.
Experience with plasma-based equipment or understanding of key subsystems in a plasma-based reactor.
Ability to work with multiple internal disciplines across a portfolio of products.
Ability to travel globally.

Nice To Haves

PEALD or PECVD experience; Plasma Etch background will also be considered.
Direct customer engagement or supplier management background is highly preferred.

Responsibilities

Maintain product roadmaps for a portfolio of products, updating them through discussions with customers and internal experts and aligning priorities and resources to the roadmap.
Support technical customer meetings and create and manage customer presentations, detailed market analysis, and competitive analysis.
Own market requirement specification (MRS) documents and ensure product development priorities align with MRS and customer needs.
Prepare market strategies for executive R&D expenditure requests and develop roadmap and product strategy presentations for ASM executives.
Work with Finance on product NPV and IRR and maintain cost-of-ownership models.
Attend company operations and planning meetings; create business plan and operations review materials; prepare business forecasts based on market information; support budget planning and competitive analysis.
Drive internal teams to meet product gross-margin targets.
Conduct detailed market analysis for inflections, develop business plans, secure internal executive alignment, and position new products.
Work with product development teams on specifications and data collection requirements, manage customer demo requests, and prioritize product development activities.
Create promotional materials for conferences and product launches, provide sales and product support training, and make introductions to customer requirements.
Serve as a single point of contact for Account Teams and customers regarding product capabilities, development, and HVM-readiness timelines.
Drive new customer engagements, prioritize and execute ongoing engagements within stipulated timelines in coordination with KPU, and convert high-ROI engagements to business.
Support and manage a few direct reports and potentially manage people across the USA, Japan, and Korea.
Travel globally.