Director Marketing, Product Marketing
About The Position
The Director of Marketing, Product Marketing owns the marketing strategy and commercial outcomes for Medline’s Front Line Care divisions. The role sets product positioning, growth priorities, and the overall marketing plan, and is accountable for driving awareness, adoption, conversion, share, and revenue growth. The Director defines how product marketing partners with other teams, directs marketing investment, builds talent, and aligns senior stakeholders across product divisions and sales. This role partners with Front Line Care product divisions and Specialty sales to align marketing priorities with business growth plans. Product marketing sets strategy and requirements while discipline partners own execution. The Director also leads the product marketing team, develops its capabilities and operating practices, and uses customer, market, and competitive insights to inform strategy and investment.
Requirements
- 8+ years of experience in product marketing, marketing strategy, product management, or related roles.
- 3+ years of people leadership or team management experience.
- Proven track record of owning marketing strategy and investment decisions that deliver measurable commercial outcomes and business growth.
- Strong business acumen, analytical and strategic thinking skills, and ability to translate data into actionable insights.
- Strong communication, influencing, and stakeholder management skills, with the ability to work across functions and levels.
- Ability to lead, manage, inspire, and foster a collaborative environment within the team and with cross-functional partners.
- Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
- Bachelor’s degree in Business, Marketing, or a related field.
Nice To Haves
- Understanding of the healthcare industry, product categories, customer needs, and market trends.
Responsibilities
- Own the marketing strategy and overall marketing plan for Front Line Care divisions and clinical sales teams, grounded in business issues, customer needs, and growth objectives.
- Be accountable for commercial outcomes across assigned divisions, including awareness, adoption, share, and revenue growth.
- Set positioning and portfolio priorities to differentiate Medline offerings in the marketplace.
- Set strategy, objectives, and requirements for marketing programs, and coordinate internal teams that execute within their disciplines.
- Set go-to-market strategy for major new product introductions and priority growth opportunities across divisions.
- Define sales enablement strategy and requirements so the field has the tools, training, and content needed to drive growth.
- Establish an outcome-based metrics framework for product marketing and report business impact and results to senior leadership.
- Partner with Front Line Care product divisions and Specialty sales through strategic planning to align marketing priorities with business growth plans, and recommend marketing budget investments across divisions.
- Align senior division and sales stakeholders on strategy, priorities, investments, and results.
- Define the operating model with marketing partners, establishing product marketing's role in setting strategy and requirements while partners own execution.
- Build product marketing capabilities by establishing repeatable processes, standards, and best practices.
- Define key business questions for research and partner with the insights and analytics team to answer them.
- Turn insights into strategic decisions on positioning, portfolio priorities, go-to-market, and investment.
- Evaluate performance against commercial outcomes and adjust strategy and investments to maximize return.
- Ensure customer, market, and competitive insights inform positioning, messaging, and go-to-market strategies across divisions.
- Lead and structure the product marketing team, aligning talent and resources to strategic priorities.
- Develop and coach team members to deliver high-quality work with agility, collaboration, and accountability.
- Attract, develop, and retain talent, and build succession and career paths that grow team members’ strategic ownership and leadership.
Benefits
- Competitive total rewards package
- Continuing education and training
- Health insurance
- Life and disability benefits
- 401(k) contributions
- Paid time off
- Access to the Employee Assistance Program, Employee Resource Groups, and the Employee Service Corp for employees working less than 30 hours per week
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What This Job Offers
Job Type
Full-time
Career Level
Director
