Director, Product Marketing

Agilysys•Alpharetta, GA

12h•Onsite

About The Position

The Director, Product Marketing leads global product positioning, go-to-market strategy, sales enablement, and competitive intelligence across Agilysys’s product portfolio, including emerging AI-powered solutions. The role translates complex product and AI capabilities into clear, differentiated, credible customer value propositions that communicate the value of individual solutions and the integrated Agilysys ecosystem. The Director leads the Product Marketing team and works closely with Product, Sales, Demand Generation, Customer Success, and Professional Services to strengthen market differentiation, accelerate commercialization, and drive measurable business results. Agilysys serves a global hospitality market with an expanding portfolio of integrated technology and AI-enabled solutions. The Director shapes how new capabilities are brought to market, communicates the value of the connected ecosystem, equips Sales to compete, and helps establish responsible, scalable uses of AI within Product Marketing to improve speed, quality, capacity, and business impact. This is a full-time, in-office role for local candidates only and is not eligible for visa sponsorship. The employee must be willing to complete license applications, background checks, security checks, and other documentation, and provide identification documents required by governmental agencies to maintain compliance and perform the role. The job description describes the general nature and level of work and is not a comprehensive inventory of duties; the Company may modify it at its discretion. Agilysys is an equal opportunity employer.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
At least 10 years of experience in product marketing, product management, strategic marketing, or a related discipline.
Three to five years of direct people leadership experience.
Demonstrated success positioning complex B2B technology portfolios across multiple markets or verticals.
Proven experience leading cross-functional go-to-market initiatives for product launches, major releases, or strategic offerings.
Experience using generative AI tools to improve marketing productivity, decision-making, and quality.
Experience leading go-to-market programs for AI-enabled products, emerging technologies, or other complex technical solutions.
Skills in product positioning, messaging, and value proposition development; portfolio and ecosystem marketing; go-to-market strategy and cross-functional launch leadership; sales enablement and executive-level storytelling; competitive intelligence and market analysis; buyer persona and customer journey development; B2B SaaS and complex technology marketing; AI product commercialization and responsible AI messaging; Demand Generation partnership and campaign strategy; customer, prospect, field, partner, and analyst research; Product Marketing performance measurement; strategic writing, presentation, and communication; executive stakeholder management and cross-functional influence; team leadership, coaching, and talent development; and generative AI tools and AI-enabled Product Marketing workflows.
Must be willing to complete license applications, background checks, security checks, and other documentation, and provide copies of identification documents required by governmental agencies.
Local candidates only; the position is not eligible for visa sponsorship.

Nice To Haves

Enterprise SaaS or hospitality technology experience.
Familiarity with hospitality technology solutions such as property management systems, point-of-sale systems, payments, digital engagement, loyalty, or AI-powered technology.
Experience engaging with executives, customers, partners, or industry analysts.
MBA or another relevant advanced degree.

Responsibilities

Define differentiated positioning, value propositions, buyer personas, and messaging across the product portfolio, hospitality verticals, and integrated ecosystem.
Translate customer needs, market trends, and product strategy into narratives that guide go-to-market priorities and marketing programs.
Partner with Product Management and executive leadership to identify market opportunities and inform portfolio and product roadmap decisions.
Lead go-to-market strategy for product launches, major releases, strategic initiatives, and AI-powered offerings.
Define target buyers, priority use cases, differentiated value, proof points, launch-readiness requirements, and cross-functional execution plans.
Partner with Demand Generation to develop campaign messaging supporting new-logo acquisition and customer expansion.
Translate AI capabilities into practical hospitality outcomes, communicating customer benefits, responsible-use considerations, and evidence-based claims.
Develop sales enablement resources, including product and ecosystem presentations, playbooks, competitive and product battlecards, and objection-handling guidance.
Partner with Sales leaders to identify enablement needs and support strategic opportunities and executive-level customer conversations.
Lead competitive intelligence efforts to strengthen differentiation, improve go-to-market effectiveness, and educate Sales on positioning Agilysys to win.
Gather and synthesize insights from customers, prospects, Sales, partners, industry analysts, and other market sources.
Use customer and market insights to refine positioning, strengthen messaging, identify opportunities, and influence business decisions.
Establish and monitor Product Marketing measures, including launch effectiveness, sales adoption of enablement resources, competitive performance, and pipeline influence.
Lead, coach, and develop Product Marketing talent while establishing clear priorities, accountability, and scalable operating practices.
Build collaborative partnerships across Product, Sales, Marketing, Customer Success, and Professional Services.
Incorporate responsible AI tools and repeatable workflows into market research, competitive intelligence, messaging, content development, and sales enablement.
Improve the Product Marketing team’s speed, capacity, consistency, and overall business impact.
Complete required license applications, background checks, security checks, and other compliance documentation, and provide required identification documents.