Director, Product Marketing

Curriculum Associates•US MA Remote, MA

10d•$110,500 - $196,500

About The Position

The Director of Product Marketing will lead the strategy and execution of marketing initiatives that drive sales, adoption, and growth of i-Ready’s digital instruction and professional learning offerings. The role shapes how these offerings are positioned in the K–12 market and helps educators and administrators understand their value. It connects Product Management, Sales, Service, and Marketing teams to develop compelling propositions, messaging, and go-to-market strategies that support improved student outcomes. The director will define positioning and messaging, lead product launches, collaborate on demand-generation and renewal campaigns, and equip sales and service teams with differentiated stories and assets. This cross-functional leadership role partners with Product, Research, Sales, Growth Marketing, Partner Success, and Revenue Operations to bring solutions to market clearly, consistently, and with measurable results. The role manages and mentors product marketers, supports their professional development, influences stakeholders across the organization, and champions innovation, accountability, and continuous improvement.

Requirements

At least 8 years of experience in product marketing or related roles.
At least 3 years of experience in a leadership position.
Proven EdTech experience and a strong understanding of K–12 education markets, buyer personas, and procurement cycles.
Bachelor’s degree in Marketing, Business, or a related field.
Extensive experience in product marketing, portfolio marketing, or go-to-market leadership.
Ability to translate research, data, and market insights into clear, compelling narratives.
Proven success leading complex, cross-functional initiatives in matrixed organizations.
Experience owning product launches and sales enablement for sophisticated or research-backed products.
Analytical skills, including experience defining KPIs and using performance data to guide decisions.
People leadership experience focused on coaching, strategic growth, and high standards.
Strategic thinking, storytelling, and analytical skills, with the ability to influence cross-functional teams and lead high-performing teams.

Nice To Haves

Experience in the K–12 digital instruction market, with a strong understanding of buyer personas, procurement cycles, and offerings.
MBA.
Experience in education, EdTech, or research-driven environments.

Responsibilities

Develop and own differentiated product positioning and messaging for i-Ready instructional and professional learning solutions.
Lead go-to-market plans for new products and features, coordinating cross-functional alignment and execution.
Research EdTech trends, K–12 customer needs, and the competitive landscape, and translate findings into actionable strategies.
Create sales tools, training, and content that enable Sales teams to communicate product value and close deals.
Oversee product-related web content, collateral, presentations, and case studies to support demand generation and thought leadership.
Partner with Customer Marketing to identify and showcase educator and district success stories demonstrating product impact.
Define KPIs for product marketing initiatives and report on effectiveness to senior leadership.
Manage and mentor a team of product marketers, supporting growth and professional development.
Drive cross-functional collaboration and influence stakeholders to align on product strategy and messaging.
Promote innovation, accountability, and continuous improvement within the marketing organization.