Product Marketing
About The Position
Applied Materials is seeking a Product Marketing professional to lead marketing teams and develop broad business and marketing plans that improve product positioning, market penetration, competitive advantage, revenue, and market share. The role applies comprehensive knowledge of the technical and business environment to recommend investments in new product development, conduct competitive analysis, establish pricing strategies, and develop marketing tools for product introductions. The position partners with Engineering, Manufacturing, and Sales to develop new products and enhance existing products, while communicating critical market needs and timing requirements. It manages field support to coordinate account approaches and optimize opportunities for account partnership and penetration. The role leads multiple related teams, sets organizational priorities, allocates resources, and influences internal and external stakeholders, including senior management. It requires understanding and compliance with Applied Materials’ global Standards of Business Conduct and the highest level of ethical conduct.
Requirements
- Comprehensive understanding of concepts and principles within the job family and knowledge of related job families.
- In-depth understanding of how the discipline integrates within the segment or function.
- Broad and comprehensive understanding of the technical and business environment.
- Ability to identify and resolve complex technical, operational, and organizational problems.
- Ability to influence internal and external stakeholders, including senior management.
- Understanding of and ongoing compliance with Applied Materials’ global Standards of Business Conduct.
Responsibilities
- Lead managers and professional staff in building and directing effective marketing and cross-functional teams.
- Develop business and marketing plans, and assess market penetration and product positioning to advance competitive advantage, revenue, and market share.
- Recommend investment decisions for new product development.
- Conduct competitive analysis for specific products or product lines.
- Establish pricing strategies that build and protect market-share leadership while enhancing profit margins.
- Develop marketing tools for successful product introductions.
- Partner with Engineering, Manufacturing, and Sales to develop new products and enhance existing products.
- Communicate critical market needs and timing requirements to relevant teams.
- Develop and articulate strategies to meet business objectives.
- Manage field support to ensure coordinated account approaches and optimize opportunities for account partnership and penetration.
- Manage multiple related teams, set organizational priorities, and allocate resources.
- Comply with Applied Materials’ global Standards of Business Conduct and demonstrate the company’s core values through ethical conduct.
Benefits
- Comprehensive benefits package
- Potential eligibility for bonus and stock award program, as applicable
- Supportive work culture encouraging learning, development, and career growth
- Programs and support focused on employee health, wellbeing, and personal and professional growth
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
