Product Marketing Manager

KLA • Milpitas, CA

1d

About The Position

The Product Marketing Manager will lead global marketing strategy and execution for assigned products in KLA’s Broadband Plasma (BBP) division, whose optical inspection systems help logic, foundry, and memory customers detect critical defects at advanced nodes. The role includes market analysis, competitive assessment, customer segmentation, product positioning, value propositions, and messaging. It also develops and manages go-to-market plans for new product introductions, including launch strategy, content, sales enablement, and demand generation.

The manager creates marketing collateral, collaborates with product management, engineering, sales, and corporate marketing, and uses research, industry trends, customer needs, product performance, market share, and customer feedback to inform strategy and improve marketing efforts. The role represents KLA at industry events, conferences, and customer meetings, and mentors junior product marketing team members. Domestic and international travel to customer sites may be required up to 25% of the time.

Requirements

• Master's-level degree or 4 years of work experience, or bachelor's-level degree or 5 years of work experience.
• Excellent written and verbal communication skills, including the ability to create impactful presentations and marketing collateral.
• Ability to collaborate, influence, and work effectively across diverse teams and geographies.

Nice To Haves

• Demonstrated success developing and executing product marketing strategies that drive significant business results.
• Strong understanding of semiconductor manufacturing processes and KLA's product portfolio.
• Ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
• Experience conducting market research, competitive analysis, and customer segmentation.
• Exceptional collaboration, influencing, and leadership skills.

Responsibilities

• Lead the development and execution of global product marketing strategies and plans for assigned products, including market analysis, competitive landscape assessment, and customer segmentation.
• Define product positioning, value propositions, and messaging that resonate with target audiences and differentiate KLA's offerings.
• Develop and manage go-to-market plans for new product introductions, including launch strategy, content creation, sales enablement, and demand generation.
• Create marketing collateral, including presentations, datasheets, white papers, case studies, website content, and sales tools.
• Collaborate with product management, engineering, sales, and corporate marketing teams on product roadmaps, market requirements, and sales enablement needs.
• Conduct market research and analyze industry trends, customer needs, and competitive activities to identify opportunities and inform product strategy.
• Monitor and analyze product performance, market share, and customer feedback to identify improvements and optimize marketing efforts.
• Represent KLA at industry events, conferences, and customer meetings, delivering presentations and engaging with key stakeholders.
• Mentor and guide junior product marketing team members.
• Travel domestically and internationally to target customer sites, up to 25% of the time.

Benefits

• Medical, dental, vision, life, and other voluntary benefits
• 401(k) with company matching
• Employee stock purchase program
• Student debt assistance
• Tuition reimbursement program
• Development and career growth opportunities and programs
• Financial planning benefits
• Wellness benefits, including an employee assistance program
• Paid time off
• Paid company holidays
• Family care and bonding leave
• Performance incentive programs

What This Job Offers

• Job Type: Full-time
• Career Level: Manager