Product Marketing Manager

Infineon • Livonia, MI

3d • $123,700 - $170,100

About The Position

The Product Marketing Manager works in Infineon’s Customer Collaboration and Technical Marketing team, partnering with customers to help them use Infineon products in their designs and build lasting business relationships. The role focuses on the automotive Vehicle Motion & Chassis segment, especially MOSFETs, and covers market analysis, product definition and launches, Americas market strategy, customer and ecosystem engagement, go-to-market planning, sales enablement, and revenue planning.

Requirements

• Bachelor’s degree in Electrical Engineering, Computer Engineering, or a closely related field, or an equivalent combination of education and experience.
• At least five years of experience marketing semiconductor products.
• Knowledge of the automotive industry and semiconductor devices, including power semiconductors, mixed-signal ICs, and microcontrollers.
• Ability to quickly understand relationships within complex ecosystems and identify implications for Infineon’s business in a structured way.
• Sound decision-making skills in uncertain environments.
• A diverse mindset and commitment to inclusive collaboration in a global environment.
• Excellent written and verbal communication skills in English.
• Willingness to travel domestically and internationally 10–20% of the time.

Nice To Haves

• MBA.

Responsibilities

• Monitor trends in the automotive Vehicle Motion & Chassis segment, focusing on MOSFETs; assess customer requirements and competitor positioning; and develop relevant product use cases.
• Translate market requirements into product-offering assets and define the Americas market strategy.
• Define new products, build and justify business cases, and launch completed products into the market.
• Build and maintain relationships with key customers and automotive ecosystem stakeholders at all organizational levels.
• Plan and execute a holistic go-to-market strategy, including positioning, pricing, market penetration, and market communications.
• Create sales collateral, including product presentations, competitor benchmarks, and competitive positioning guides.
• Develop and implement a five-year revenue plan for focus products.

Benefits

• Eligible to participate in an incentive plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level