Product Marketing Manager
About The Position
The Product Marketing Manager at HARMAN Automotive drives strategic alignment between product innovation and market opportunity. The role shapes product-market fit, defines global go-to-market strategies, and develops differentiated positioning across a portfolio of automotive technologies. Reporting to the VP of Automotive Marketing, this role leads cross-functional alignment with senior stakeholders in Product Management, Integrated Marketing, Communications, and Customer Accounts to support market-focused execution from product concept through launch and beyond. The position translates customer needs, market dynamics, and technical innovation into compelling value propositions that support growth and differentiation in the global automotive market. The role also develops product narratives, positioning, messaging, and sales enablement content; integrates customer and market intelligence into product development; leads global product messaging initiatives such as CES; and builds go-to-market roadmaps and strategic partner programs. This is a hybrid role requiring regular onsite presence at HARMAN’s Novi, Michigan office, with domestic travel of up to 10%. Candidates must successfully complete a background investigation and drug screen as a condition of employment.
Requirements
- Bachelor of Arts or Bachelor of Science degree in business, marketing, communications, or engineering.
- 10 or more years of progressive experience in automotive product marketing, including shaping strategy, defining positioning, and leading go-to-market execution.
- At least 5 years of direct experience launching new products using customer insights, competitive analysis, and cross-functional collaboration in high-tech, market-driven environments.
- Strong product marketing expertise, strategic thinking, execution, and ability to translate business goals into effective strategies.
- Ability to influence stakeholders and work in a highly matrixed environment, including engaging and persuading people from executive to entry level across the company, agencies, and partner organizations.
- Ability to connect abstract, ambiguous, and disparate ideas to deepen understanding, generate ideas, and reflect on past decisions.
- Ability to set priorities, focus resources, establish agreement on outcomes, and adjust direction in response to change.
- Excellent communication, presentation, and writing skills; business and consumer understanding; and ability to analyze data, simplify technical concepts into compelling messaging, and act on insights.
- Proficiency managing multiple concurrent projects in a matrixed organization.
- Understanding of technologies and solutions related to ADAS, telematics, cybersecurity, digital cockpit solutions, compute platforms, cloud solutions and services, systems on chip (SoC), software, digital displays, digital personal assistants, and branded car audio.
- Receptiveness to change, willingness to review courses of action regularly, and a flexible mindset.
- Ability to complete a background investigation and drug screen as a condition of employment.
- Willingness to travel domestically up to 10%.
Nice To Haves
- Engineering-related experience in R&D, design, or product management.
- Sales or marketing experience selling products or services to an automotive OEM or equivalent.
Responsibilities
- Establish alignment with Product Management to lead product strategy and go-to-market execution, ensuring market relevance, competitiveness, and commercial success.
- Apply market insights to roadmap development and product-market fit, translating findings into actionable decisions that improve differentiation and impact.
- Develop benefit-led product narratives that shape external perception and inform internal decision-making.
- Translate technical features into messaging frameworks for customers, partners, and industry stakeholders.
- Integrate market intelligence and customer voice into early-stage product development in collaboration with Research and Insights teams.
- Define product positioning and value propositions based on competitive advantages and market understanding.
- Develop unique selling propositions and differentiation strategies informed by trends, competitor analysis, and customer insights.
- Design co-branding and bundling strategies that use partnerships to create value-added offerings and ecosystem synergies.
- Lead product messaging strategy for global events such as CES, coordinating planning, alignment, and execution across business units and communication channels.
- Build and execute a 12-month go-to-market roadmap across Product, Marketing, and Communications.
- Create product content and sales enablement assets, including naming systems, content strategy, and structured messaging toolkits.
- Develop strategic partner programs and direct joint marketing strategies to maximize partnership return on investment.
- Align Product, Sales, and Marketing priorities, narratives, KPIs, and enablement strategies across the automotive portfolio.
Benefits
- Employee discounts on HARMAN and Samsung products, including JBL, Harman/Kardon, and AKG.
- Learning and development opportunities through HARMAN University.
- Wellness benefits.
- Tuition reimbursement.
- Access to campus fitness center and cafeteria, where available.
- Paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and caregiver leave may be offered, depending on employment circumstances.
- Comprehensive medical, dental, and vision plans may be available.
- Fertility support and adoption assistance may be available.
- Health Savings Accounts and Flexible Spending Accounts may be available.
- Retirement savings plan with employer match may be available.
- Short- and long-term disability coverage and life insurance may be available.
- Inclusive and diverse work environment supporting professional and personal development.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
