Product Marketing Manager

BVNK•New York, NY

4d•$180,000 - $210,000•Hybrid

About The Position

BVNK is seeking an experienced, motivated, and proactive candidate to join our team as the Product Marketing Manager. As a Product Marketing Manager at BVNK, you will own and scale our sales enablement function - ensuring the commercial team has the clarity, confidence, and tools to win deals consistently. This role is focused on building a high-performance enablement system, spanning product education programmes, competitive and market intelligence, and AI-driven workflows that remove friction from the sales process. You will work at the intersection of Product, Sales, and Marketing to ensure teams deeply understand what we sell, how we win, and how to position BVNK in live deals - with instant access to the right narratives, materials, and answers at every stage of the funnel.

Requirements

Experience in fintech, payments, or crypto/stablecoin infrastructure
A track record of building sales enablement programmes and systems, not just content
Strong understanding of competitive positioning and market intelligence frameworks
Experience implementing automation and AI tooling in marketing or sales workflows
Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing
A structured, systems-thinking mindset with a bias for execution

Responsibilities

Design and own a structured customer insights programme across sales, solutions, account management and support, capturing use cases, objections, blockers and feature requests
Run customer interviews, surveys, win/loss and churn analysis to understand why customers buy, adopt, expand or leave
Segment customers by vertical, use case and product usage to find adoption gaps and expansion opportunities
Turn insights into updates to positioning, product feedback and campaign priorities, not only reports
Deliver a regular insights readout to Product, Sales and Leadership
Own the customer communications strategy and calendar across product launches, feature releases, changes and deprecations
Build lifecycle communications from onboarding through activation, expansion and retention, across email, in-product, webinars and account-led channels
Create customer-facing assets such as release notes, product updates, onboarding guides, FAQs and use case content
Give account managers and CSMs the messaging and talk tracks they need for customer conversations
Set standards so customer communications stay clear, consistent and compliant, working with Legal and Compliance
Plan and run campaigns that drive adoption of new and underused products among existing customers (payments, wallets, stablecoins)
Set target segments, objectives and success metrics for each campaign, and coordinate delivery across Marketing, Sales, CS and Product
Run cross-sell and upsell programmes based on customer usage and fit
Test messaging, channels and offers, and adjust based on performance
Report on activation, adoption, time-to-value and expansion revenue
Maintain a single source of truth for product, positioning and capability information used by customer-facing teams
Brief customer-facing teams on each launch so they can position it to existing customers
Track competitor activity that affects retention and expansion, such as switching risk and pricing moves
Automate repeatable workflows such as insight capture, campaign reporting and comms production, using AI and tooling (e.g. n8n, LLMs)

Benefits

Fair and competitive salary at every stage of your growth
Meaningful ownership in the business through our employee option scheme
Flexible working hours, with hybrid working at its heart
A culture built on passionate, growth-minded people
A flexible approach to holiday
Opportunities to travel to our offices around the world
An open and creative environment where you can help us define the future of BVNK, its culture, and its opportunity sets

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