Product Marketing Manager

Auvik Networks

9d•$97,000 - $126,500•Remote

About The Position

We are seeking a self-directed, experienced Product Marketing Manager to join our dynamic Product team. You will directly impact the success of Auvik’s products by supporting and leading product launches, competitive knowledge, sales and customer success enablement. You will collaborate closely with cross-functional teams, including demand gen, sales, product management, and customer success, to ensure effective product positioning and communication to our target audience. You will influence product direction and development with customer and market insights. The ideal candidate will have a strong IT management background (especially networking), combined with the ability to translate highly technical concepts into compelling stories for both technical and non-technical audiences.

Requirements

Proven experience in a technical product marketing role within a B2B SaaS organization, ideally for a network management or other IT management software solution.
A track record of shaping product marketing vision and executing high-impact go-to-market strategies that drive tangible outcomes.
Excellent written and verbal communication skills, with the ability to create compelling content and deliver persuasive presentations, both virtually & in-person.
A data-driven mentality in both the outside-in and inside-out messaging.
Exceptional ROI-tracking skills, able to prove what is - or isn’t - working.
Bachelor’s degree in a technical field such as computer science, computer networking, or equivalent experience.
Willingness to travel up to 25% of the time.

Nice To Haves

Experience marketing products to IT professionals, MSPs, or network administrators.
Experience with analyst relations, competitive intelligence, or market research.
Pragmatic Marketing, Product Marketing Alliance, or similar certification.
Experience launching technical SaaS products in global markets.
Certification such as Pragmatic Marketing or Product Marketing Alliance certification is a plus.

Responsibilities

Be an expert in Auvik products, understanding their value to customers and the market, and serving as a technical product expert and spokesperson.
Maintain market and industry intelligence, understanding buyers and users, and nurturing relationships with key customers and industry influencers.
Analyze the competitive landscape to identify opportunities and threats.
Share prospect, customer, and market knowledge with the broader team to inform targeting, content, demand generation, sales, and customer success strategies.
Engage directly with prospects and customers to understand their challenges and identify how Auvik’s products deliver value.
Support the launches of new product releases and updates.
Collaborate with product management to develop product positioning and messaging.
Champion the Auvik brand internally and externally, leading the evolution of product identity and messaging.
Provide input into the sales & marketing plan for covered products, including key activities and budgets.
Support the sales enablement team by collaborating on problems solved for buyers and users, and assisting in the development of internal tools and external collateral.
Collaborate with marketing, product management, sales, and customer success teams to ensure alignment, develop go-to-market plays and assets, and gather feedback.
Continuously evaluate systems and encourage process and documentation to enable more time for meaningful work.