Product Marketing Manager

Infotech • Gainesville, FL

13d • Remote

About The Position

As a Product Marketing Manager, you'll be the person who figures out how to best present our products to the world. It's about understanding the market, crafting the right message, and making sure our sales teams have what they need to succeed. You’ll lead market research, messaging, and go-to-market planning initiatives. You’ll collaborate closely with Product, Marketing, and Sales teams to deliver successful product launches and campaigns.

You’ll also:

Understand the Market: You'll develop a deep understanding of our customers and competitors. This involves efforts like market research, analyzing customer feedback, and seeing what's happening in the industry.
Create the Message: You'll help define how we talk about our products. This means figuring out the key benefits and creating messaging that resonates with our target audience.
Plan Product Launches: You'll work with the product and sales teams to plan and execute product launches. This includes making sure everyone is aligned on the messaging and strategy.
Work with Product Teams: You'll collaborate with the product team to provide market insights and help shape the product roadmap.
Stay Competitive: You'll keep an eye on what our competitors are doing and help us differentiate our products.

You'll be a key player in making sure our products reach the right people and that they understand the value we offer. It's about being organized, analytical, and a good communicator. You'll be the person that connects the product to the market.

Requirements

• Bachelor's degree from a four-year college or university in Business Administration or a related field and four years of relevant experience; or equivalent combination of education and experience.

Nice To Haves

• 4+ years relevant experience in sales, marketing, business development, or account management.
• Construction management, civil engineering and/or agency background.
• Excellent interpersonal and written communication skills.
• Natural relationship builder with initiative, integrity, reliability, and maturity.
• Demonstrated experience in developing business plans and marketing strategies.
• Experience and/or certification with Product Marketing Alliance, Pragmatic Marketing, Silicon Valley Product Group, or other product management and product marketing frameworks are a plus.

Responsibilities

• Lead market research, messaging, and go-to-market planning initiatives.
• Collaborate closely with Product, Marketing, and Sales teams to deliver successful product launches and campaigns.
• Develop a deep understanding of customers and competitors through market research, customer feedback analysis, and industry trend monitoring.
• Define product messaging by identifying key benefits and crafting resonant communication for the target audience.
• Plan and execute product launches in conjunction with product and sales teams, ensuring alignment on messaging and strategy.
• Provide market insights to the product team and assist in shaping the product roadmap.
• Monitor competitor activities and contribute to product differentiation strategies.

Benefits

• Comprehensive health benefits with inclusive wellness support
• Flexible time off and paid holidays
• Continuing education and leadership development programs
• A culture built on empathy, connection, and trust — recognized as a Great Place to Work®

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level