Product Marketing Manager

HARMAN International • Novi, MI

22h • $108,750 - $159,500 • Hybrid

About The Position

The Product Marketing Manager at HARMAN Automotive drives strategic alignment between product innovation and market opportunity. The role shapes product-market fit, defines global go-to-market strategies, and develops differentiated positioning across a portfolio of automotive technologies. Reporting to the VP of Automotive Marketing, the manager works across Product Management, Integrated Marketing, Communications, and Customer Accounts to support market-focused execution from concept through launch and beyond. The role applies customer needs, market dynamics, and competitive insights to translate technical innovations into compelling value propositions that support growth and differentiation.

The position leads product strategy and go-to-market planning, incorporates market intelligence and customer voice into product development, and develops product narratives, messaging, positioning, and sales enablement. It also directs global launch messaging, including for events such as CES, builds a 12-month go-to-market roadmap, and develops partner, co-branding, and bundling strategies. This is a hybrid role requiring regular onsite presence at HARMAN’s Novi, Michigan office; domestic travel of up to 10% is required. Candidates must successfully complete a background investigation and drug screen as a condition of employment.

Requirements

• Bachelor of Arts or Bachelor of Science degree in business, marketing, communications, or engineering.
• 10+ years of progressive experience in automotive product marketing, including shaping strategy, defining positioning, and leading go-to-market execution.
• 5+ years of direct experience launching new products using customer insights, competitive analysis, and cross-functional collaboration in high-tech, market-driven environments.
• Strong product marketing acumen, strategic mindset, executional excellence, and ability to translate business goals into effective strategies.
• Proven ability to influence others and work in a highly matrixed environment, engaging and persuading stakeholders from executives to entry-level personnel within the company, agencies, and partner organizations.
• Ability to connect abstract, ambiguous, and disparate ideas to deepen understanding, generate ideas, and reflect on past decisions.
• Ability to set priorities, focus resources, establish agreement on intended outcomes, and adjust direction in response to changing conditions.
• Strong communication, presentation, and writing skills; understanding of business and consumer needs; ability to analyze data and translate complex technical concepts into clear messaging and actionable insights.
• High proficiency in managing multiple concurrent projects in a matrixed organization.
• Solid understanding of technologies and solutions related to ADAS, telematics, cybersecurity, digital cockpit solutions, compute platforms, cloud solutions and services, systems on chip (SoC), software, digital displays, digital personal assistants, and branded car audio.
• Receptiveness to change, willingness to review courses of action regularly, and a flexible mindset.
• Ability to successfully complete a background investigation and drug screen as a condition of employment.

Nice To Haves

• Engineering-related experience in R&D, design, or product management.
• Sales or marketing experience selling products or services to an automotive OEM or equivalent.

Responsibilities

• Align with Product Management to lead product strategy and go-to-market execution, ensuring market relevance, competitiveness, and commercial success.
• Apply market insights to roadmap development and product-market fit, translating findings into decisions that enhance differentiation and impact.
• Develop benefit-led product narratives and messaging frameworks for customers, partners, industry stakeholders, and internal decision-makers.
• Integrate market intelligence and customer voice into early-stage product development with Research and Insights teams.
• Define product positioning, value propositions, competitive advantages, and strategic differentiation based on market trends, competitor analysis, and customer insights.
• Develop co-branding and bundling strategies that use partnerships to create value-added offerings and ecosystem synergies.
• Lead planning, alignment, and execution of product messaging for global stages such as CES across business units and communication channels.
• Build and execute a 12-month go-to-market roadmap across Product, Marketing, and Communications.
• Deliver product content and sales enablement assets, including naming systems, content strategy, and structured messaging toolkits.
• Cultivate strategic partner programs and direct joint marketing strategies to maximize partnership ROI.
• Align Product, Sales, and Marketing priorities, narratives, KPIs, and enablement strategies across the automotive portfolio.
• Travel domestically up to 10%.

Benefits

• Employee discounts on HARMAN and Samsung products, including JBL, Harman/Kardon, and AKG.
• Learning and development opportunities through HARMAN University programs.
• Wellness benefits.
• Tuition reimbursement.
• Access to the HARMAN campus fitness center and cafeteria, where available.
• Hybrid work environment balancing flexibility with in-person collaboration; most office-based roles are onsite three days a week.
• Inclusive and diverse work environment supporting professional and personal development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior