Product Marketing Manager

Urban Ridge Supplies•New York, NY

7d•$120,000 - $140,000•Onsite

About The Position

As a Product Marketing Manager at VTS, you will shape how the commercial real estate industry understands VTS's platform and products. You will own go-to-market for the property management product while also driving platform-level work, including competitive intelligence, customer insights, demos, and persona and segment strategy. This hands-on role involves collaborating with Product, Sales, Customer Success, Design, and Growth to bring market and customer insights into product decisions and create effective customer stories and tools. You will also help build and define product marketing processes as VTS grows. The role is based in New York, NY, and requires working from the office four days per week.

Requirements

At least 3 years of hands-on B2B product marketing experience, including successful launches, sales enablement, and product adoption.
Expertise in positioning and messaging and translating them into sales and customer-facing assets.
High agency and comfort with ambiguity, with an ability to build an initial version quickly, test it, make tradeoffs, and iterate.
Strong operational instincts, including thinking in systems and repeatable frameworks and building structure where none exists.
Ability to influence at every level and present confidently to executives, sales teams, and customers.
Ability to distill complex technical concepts into clear, compelling narratives.
Experience developing customer content programs, such as case studies, testimonials, and advocacy.
An AI-native working style, using AI tools for research, analysis, drafting, and operations, and having a point of view on using them effectively.

Nice To Haves

Experience with product-led growth motions.
Brand development experience.
Strong design instincts and taste, with the ability to speak designers' language and recognize quality design.
Background in commercial real estate, proptech, or vertical SaaS.

Responsibilities

Own product launches end to end, partnering with Product from early roadmap discussions through release; run launch meetings, determine release readiness, maintain the launch calendar, and coordinate with Growth after launch.
Develop clear, differentiated positioning and messaging across products, personas, and segments, informed by market and competitive intelligence.
Enable the go-to-market organization by building sales materials, presentations, and demos, and delivering training to support selling and adoption.
Lead competitive and customer intelligence efforts by monitoring the commercial real estate technology and AI landscape and analyzing sources such as Gong calls and customer conversations to inform positioning and product strategy.
Develop customer-facing collateral, case studies, and customer stories in collaboration with Content and Design.
Define and refine personas and segmentation, and help teams across the company apply them.
Collaborate with Product, Sales, Customer Success, Design, and Growth to support cohesive execution.
Help build and define the processes and repeatable frameworks used by product marketing as VTS grows.