Manager, Product Marketing

RethinkFirst•Atlanta, GA

2d•Remote

About The Position

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business. The role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in partnership with Product, Sales, Customer Success, Finance, and Marketing. The manager leads product marketing strategy and execution for designated business lines from market assessment through launch, adoption, and growth. The role shapes market and commercial strategy, defines offers and go-to-market plans, equips Sales and Customer Success, and tracks commercial impact. Remote opportunities are available to candidates residing in the states listed in the posting.

Requirements

8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment.
3+ years of people management experience.
Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance.
Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.
Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth.
Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches.
Strong people leadership, including the ability to set direction, delegate meaningful ownership, give clear feedback, and step into the work when needed.
Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations.
Excellent writing, storytelling, presentation, project management, and executive communication skills, including the ability to explain complex products and decisions clearly and move cross-functional teams toward action.
A hands-on, entrepreneurial mindset and comfort operating in a fast-moving environment with incomplete information.

Nice To Haves

Experience in healthcare, education technology, human capital, or another regulated or specialized B2B market is preferred.

Responsibilities

Lead, coach, and develop a team of product marketers, setting priorities, expectations, and standards for high-quality work.
Own product marketing strategy and execution for designated lines of business from market assessment through launch, adoption, and growth.
Partner with Product and business leaders on roadmaps, commercialization priorities, investment decisions, and growth plans.
Develop insight into customers, competitors, market dynamics, and whitespace using research, win/loss insights, product data, and field feedback.
Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis.
Translate market and business insights into recommendations for product investment, revenue planning, and routes to market.
Lead positioning, messaging, value propositions, buyer insights, and competitive differentiation for assigned businesses.
Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership.
Lead go-to-market strategy for new products, major enhancements, and packaging changes, aligning teams on audiences, objectives, readiness, enablement, and success measures.
Equip Sales and Customer Success with narratives, tools, training, and competitive guidance to win, retain, and expand customers.
Partner with Customer Success and Sales to identify customer advocates and develop testimonials, reference stories, and case studies for campaigns, sales conversations, and executive audiences.
Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.
Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners.