Product Marketing Manager

McKesson•Atlanta, GA

1d•$89,800 - $149,600

About The Position

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you. Rx Savings Solutions (RxSS), part of CoverMyMeds, helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care. With access to more than 19 million lives across Medicare and commercial plans, our platform helps patients understand their pharmacy benefits, identify savings opportunities, and connect with more affordable medication options. Starting with the patient, RxSS makes the medication journey more understandable so prescriptions are accessible and affordable. We’re seeking a Product Marketing Manager to shape how the Rx Savings Solutions portfolio is positioned, brought to market, and understood by clients and key audiences. In this highly collaborative and hands-on role, you’ll develop a deep understanding of our products, customers, market, and competitive landscape; translate those insights into compelling positioning and messaging; and lead go-to-market planning for new products, features, and strategic initiatives. You’ll partner closely with Product Management, Sales, Client Success, and Revenue Marketing while owning work from strategy through execution, making this an ideal opportunity for a resourceful self-starter who thrives in ambiguity and enjoys bringing ideas to life.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience, and typically requires 4+ years of experience in product marketing, B2B marketing, or a related discipline
Demonstrated experience developing product positioning, messaging, and go-to-market strategies for B2B products or SaaS solutions
Experience translating market, customer, competitive, and product insights into effective marketing strategies and deliverables
Demonstrated ability to develop presentations, product collateral, and other customer- or sales-facing content
Strong business acumen and understanding of healthcare industry dynamics
Experience working with Salesforce, email marketing platforms, Jira, and Microsoft Office tools

Nice To Haves

Healthcare or pharmacy-benefits experience, with the ability to quickly develop expertise in complex products, markets, and customer needs
Strategic thinking combined with a willingness and ability to personally create content and execute deliverables
Ability to work effectively across Product Management, Sales, Client Success, Marketing, and other cross-functional teams
Strong interpersonal and presentation skills, with the ability to engage professionally with clients and internal stakeholders at different levels
Proven ability to succeed in an ambiguous, evolving environment by creating structure, setting priorities, and moving work forward independently
Resourceful, assertive self-starter who takes ownership and is comfortable managing initiatives from strategy through execution
Excellent written, verbal, presentation, and storytelling skills
Strong project-management skills, with the ability to balance multiple priorities and maintain accountability for results
Adaptable, collaborative, and comfortable wearing multiple hats in a lean organization

Responsibilities

Build and maintain a deep understanding of the RxSS product portfolio, market and industry trends, customer needs, and competitive landscape. Translate these insights into differentiated product positioning and marketing strategies.
Develop and execute comprehensive go-to-market strategies for new products, feature enhancements, and other strategic product initiatives, owning the process from initial strategy and stakeholder alignment through content creation and execution.
Partner with Product Management to align product marketing priorities with the product roadmap and create a cohesive portfolio narrative that connects individual products, features, and capabilities.
Develop clear, compelling positioning and messaging that differentiates our solutions in the market and resonates with clients, partners, consultants, and other key audiences.
Tailor product stories, value propositions, and go-to-market materials for different audiences and stages of the client lifecycle.
Collaborate with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders to plan and execute successful launches and strategic product initiatives.
Create and maintain product marketing assets, including sales collateral, presentations, whitepapers, case studies, blog posts, launch materials, and other content that supports marketing campaigns and revenue teams.
Equip customer-facing teams with the knowledge and resources needed to effectively communicate our product value, including product training, launch communications, messaging guidance, and an accessible library of enablement materials.
Coordinate the Client Advisory Council and related client-feedback initiatives, including engaging key clients, coordinating speakers and sessions, capturing market insights, and translating feedback into actionable product and marketing recommendations.
Serve as a strategic advisor during product ideation, providing a market and customer perspective on member adoption, engagement, and the overall user experience.
Develop and maintain customer proof points, market evidence, and supporting data that strengthen product and brand positioning.
Establish goals and success measures for product launches and educate stakeholders on product marketing strategies, planned tactics, and performance.
Proactively identify opportunities to market our solutions across the client lifecycle and to key influencers, including partners and consultants.