Product Marketing Manager

Maven Clinic•New York, NY
•$150,000 - $175,000•Hybrid

About The Position

Maven Clinic is seeking an experienced Product Marketing Manager to join its GTM Narrative Team. The role helps shape Maven’s growth by informing new-market priorities and executing go-to-market strategy across its women’s and family health offerings. The Product Marketing Manager defines and executes strategies for key market segments and channels, develops sales playbooks for new and existing sales verticals, and partners with Sales and Demand Generation to create targeted campaigns, sales content, and enablement materials. The role collaborates with Product Management to validate product and feature concepts through customer interviews, research, and user data analysis. It leads product launches from positioning and messaging through launch assets and cross-functional coordination, supports commercial conversations and proposal processes, and helps evolve Maven’s narrative. The position also represents Maven’s solutions with prospective customers, partners, analysts, and at industry events. Maven uses a flexible hybrid work model. Teams primarily operate from the New York Metropolitan area and remotely from the San Francisco Bay Area and Seattle. New York City-based employees are expected onsite three days a week (Tuesday, Wednesday, and Thursday); employees based in Boston, DC, Chicago, Seattle, and San Francisco are expected to attend monthly Work Together Days in their cities. The role requires active US work authorization. The annual base salary range is $150,000–$175,000, with equity and benefits. Individual pay is based on qualifications, experience, and skillset.

Requirements

  • At least 4 years of experience in product marketing; sales enablement or product strategy experience is preferred.
  • Proven success driving all stages of the sales process.
  • Demonstrated success and passion for gathering and using customer insights to drive strategic decisions.
  • Ability to inspire, influence, and communicate effectively with others.
  • Strong presentation skills and an eye for design.
  • Entrepreneurial spirit and approach to work.
  • Experience partnering closely with C-suite executives on storytelling for public speaking opportunities.
  • Ability to position innovative products and tell compelling stories through sales narratives and marketing collateral.
  • Comfort with data and collecting and analyzing data from multiple sources.
  • Active work authorization in the US.

Nice To Haves

  • Business development experience.
  • Experience in HealthTech or WorkTech.
  • Sales enablement or product strategy experience.

Responsibilities

  • Partner with Product Management to validate future product and feature concepts through customer interviews, research, and analysis of user data, and identify new functionality needs for selling Maven’s solution into key markets and audiences.
  • Lead product launches end-to-end, including positioning, messaging, launch assets, tiering, and coordination across Product, Clinical, Sales, and Marketing teams.
  • Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and other customer-facing materials.
  • Build and maintain payer-, employer-, and partner-facing collateral for commercial conversations with prospective and existing clients.
  • Lead enablement sessions for the Sales Team and broader Go-to-Market Team on new marketing and sales materials.
  • Support RFP and proposal processes with messaging, content, and subject matter expertise across product lines.
  • Provide ad hoc sales deal support and occasional renewal and QBR support.
  • Help evolve Maven’s core narrative and messaging, including supporting message-testing initiatives.
  • Represent and evangelize Maven’s solutions at conferences and trade shows, and to analysts, prospective customers, and channel partners.
  • Collaborate with Sales and Demand Generation to create targeted campaigns, sales content, and enablement content.

Benefits

  • Equity.
  • Employer-covered health plan options.
  • Dental plan options.
  • Insurance plan options.
  • Access to the Maven platform and specialists, including mental health, reproductive health, family planning, and pediatrics care.
  • Wellness partnerships.
  • Hybrid work, in-office meals, and Work Together Days.
  • 16 weeks of 100% paid parental leave and a new parent stipend for employees who have been with Maven for at least one year.
  • Annual professional development stipend.
  • Access to a personal career coach through Maven for Mavens.
  • 401(k) matching for US-based employees, with immediate vesting.
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