Manager - Marketing Strategy

AMC Networks•New York, NY

2d•Hybrid

About The Position

AMC Global Media is seeking a Manager - Marketing Strategy to join its Brand & Integrated Marketing Strategy team in New York, NY. The role partners with the broader marketing team to develop and execute title-specific go-to-market strategies across paid media, digital, social, linear, out-of-home, and experiential channels. The manager selects creative assets and messaging for media placements, manages approved paid and owned campaigns from setup through ongoing maintenance, and coordinates execution with internal teams and agency partners. The position works with Directors and VPs on campaign briefs, presentations, and go-to-market plans; coordinates deliverables, timelines, approvals, and asset needs; and communicates campaign plans, progress, performance, and updates to cross-functional teams and leadership. The manager also supports additional title-marketing initiatives and team priorities.

Requirements

3–5+ years of marketing experience across traditional and digital media.
Hands-on experience executing paid social and/or digital media campaigns, including platforms such as Meta and TikTok.
Experience working with creative assets, media placements, campaign setup, and ongoing campaign optimization.
Understanding of marketing and media KPIs and how performance data can inform campaign decisions.
Understanding of brand positioning, audience strategy, and how those strategies translate into campaign execution.
Strong project-management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.
Excellent verbal, written, and interpersonal communication skills.
Resourceful, comfortable taking ownership of projects, and able to move work forward independently.
Proficiency in Airtable, Microsoft Word, Excel, and PowerPoint.
Creative and results-oriented, with strong attention to detail.
Curious, collaborative, and eager to learn.

Nice To Haves

Television, streaming, entertainment, or content marketing experience.
Familiarity with creative development and production across digital, social, print, OOH, and video.

Responsibilities

Partner with the broader marketing team to develop and execute title-specific go-to-market strategies across paid media, digital, social, linear, OOH, and experiential channels.
Determine appropriate creative assets and messaging for specific media placements, aligning campaigns with title positioning, audience strategy, fan conversations, and marketing priorities.
Manage day-to-day execution of approved paid and owned media campaigns, including setup, trafficking and implementation, ongoing maintenance, and coordination with internal teams and agency partners.
Work with Directors and VPs to develop campaign briefs, presentations, and go-to-market plans in collaboration with internal teams and external agencies.
Coordinate campaign deliverables, timelines, approvals, and asset needs across internal and external partners.
Communicate campaign plans, progress, performance, and key updates to cross-functional teams and leadership.
Support additional title-marketing initiatives and team priorities as needed.