Brand Marketing Strategy Manager

Empower Brands • Richmond, VA

2d

About The Position

The Brand Marketing Strategy Manager develops and owns the national marketing strategy for one or more franchise brands within the Empower Brands portfolio. As a strategic marketing partner to Brand Presidents, the role translates business objectives into integrated marketing strategies, national campaigns, and scalable marketing playbooks that support long-term brand growth and franchisee success. The position works with Digital Marketing, Creative, Marketing as a Service (MaaS), Operations, Finance, and other shared marketing functions to establish brand positioning, messaging, standards, and priorities and to support execution across local markets.

The role leads brand and campaign planning, market and performance analysis, development of marketing systems and resources, and cross-functional initiatives. It also provides strategic direction to Brand Marketing Managers and external agencies, and identifies ways to improve marketing capabilities, processes, and scalability across the portfolio.

Empower Brands is a franchise organization with ten residential and commercial services brands. It aims to provide high-quality products and services to customers while giving franchise owners support, tools, and resources for their success. Empower Brands is a portfolio company of MidOcean Partners. The company states that it is an equal opportunity employer committed to diversity and inclusion.

Requirements

• 7–10 years of progressive marketing experience, preferably within a franchise, multi-brand, or multi-location business.
• Experience developing brand strategy, annual marketing plans, and integrated multichannel campaigns across matrixed organizations.
• Experience partnering with executive leadership to develop strategic marketing initiatives.
• Demonstrated success managing multiple brands, product lines, or business units.
• Strong understanding of consumer insights, digital marketing, marketing analytics, and brand positioning.
• Strong strategic marketing and brand management capabilities, including developing long-term growth strategies.
• Commercial business acumen and ability to connect marketing strategies to franchise growth, customer acquisition, unit economics, and business performance.
• Strong executive presence and ability to influence senior leaders and build consensus in a highly matrixed organization.
• Strong analytical skills, including interpreting data, identifying trends, and developing actionable business recommendations.
• Excellent communication and presentation skills to influence executive leadership and cross-functional partners.
• Strong project management and organizational skills, including the ability to manage multiple brands and competing priorities.
• Collaborative leadership style and ability to influence without direct authority.
• Proficiency with marketing analytics tools, CRM platforms, Microsoft Office, and marketing technologies.
• Innovative mindset and interest in continuous improvement and brand growth.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Nice To Haves

• MBA or advanced marketing certifications.

Responsibilities

• Develop and own the annual marketing strategy for assigned brands or brand groups.
• Partner with Brand Presidents to establish strategic marketing priorities aligned with business objectives.
• Define and evolve brand positioning, messaging, and value propositions.
• Lead annual and quarterly marketing planning processes.
• Identify growth opportunities through customer insights, competitive intelligence, market segmentation, and industry analysis, and translate findings into strategic recommendations.
• Prioritize marketing investments to maximize long-term brand growth.
• Develop national marketing campaigns supporting customer acquisition, brand awareness, and franchise growth.
• Establish campaign objectives, messaging, target audiences, and success metrics.
• Partner with Creative, Digital Marketing, and MaaS teams on integrated campaign strategies and ensure campaigns align with brand positioning and marketing objectives.
• Evaluate campaign performance, recommend improvements, and lead post-campaign reviews that inform future campaigns, playbooks, and annual strategies.
• Develop and maintain marketing playbooks, frameworks, standards, toolkits, implementation guides, strategic messaging frameworks, campaign narratives, value propositions, and marketing briefs.
• Develop and maintain strategic marketing standards, playbooks, and launch resources for onboarding new franchisees, in partnership with Brand Marketing Managers and Operations.
• Partner with shared marketing functions to ensure consistency across channels, campaigns, and customer experiences.
• Recommend National Advertising Fund investment priorities, budget allocation, campaign objectives, and performance measurement in partnership with Brand Presidents and Finance.
• Analyze consumer behavior, market trends, franchisee feedback, and competitive activity to identify strategic opportunities.
• Monitor brand performance and marketing effectiveness using key performance metrics; translate data into recommendations to improve brand growth and customer engagement.
• Recommend strategic adjustments based on campaign performance and changing market conditions.
• Lead cross-functional marketing initiatives with Digital Marketing, Creative, MaaS, Operations, and other shared services, aligning priorities, resources, timelines, and execution across customer touchpoints.
• Provide strategic direction to Brand Marketing Managers through playbooks, campaign strategies, marketing standards, and implementation guidance.
• Support alignment between national marketing initiatives and local market execution.
• Identify opportunities to improve marketing systems, processes, and scalability across the portfolio.
• Identify, evaluate, and champion emerging technologies, AI capabilities, marketing innovations, and growth opportunities that strengthen competitiveness and customer engagement.
• Contribute to the evolution of Empower Brands' marketing capabilities and operating model.
• Set strategic direction, performance expectations, and success metrics for external agencies and preferred marketing partners; evaluate their performance and recommend improvements.
• Partner with shared marketing functions on vendor governance and strategic alignment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager