Brand Marketing Strategy Manager

Empower Brands • Richmond, VA

1d

About The Position

The Brand Marketing Strategy Manager develops and owns the national marketing strategy for one or more franchise brands within the Empower Brands portfolio. As a strategic marketing partner to Brand Presidents, the role translates business objectives into integrated marketing strategies, national campaigns, and scalable playbooks that support long-term brand growth and franchisee success.

The manager establishes brand positioning, messaging, standards, and strategic priorities, working with Digital Marketing, Creative, Marketing as a Service (MaaS), Operations, and other shared functions to enable consistent execution across local markets. The role also guides Brand Marketing Managers, develops strategic resources for franchisee onboarding, analyzes market and campaign performance, and recommends marketing investments and improvements.

Empower Brands is a franchise organization with ten brands serving residential and commercial services. It supports franchise owners with tools and personal support to pursue their success. The company is a portfolio company of MidOcean Partners. Empower Brands is an equal opportunity employer committed to diversity and inclusion. This job description does not create an employment contract other than an at-will relationship.

Requirements

• 7–10 years of progressive marketing experience.
• Experience developing brand strategy, annual marketing plans, and integrated multichannel campaigns across matrixed organizations.
• Experience partnering with executive leadership to develop strategic marketing initiatives.
• Demonstrated success managing multiple brands, product lines, or business units.
• Strong understanding of consumer insights, digital marketing, marketing analytics, and brand positioning.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Strong strategic marketing and brand management capabilities, including developing long-term growth strategies.
• Commercial business acumen and ability to connect marketing strategies to franchise growth, customer acquisition, unit economics, and business performance.
• Executive presence and ability to influence senior leaders and build consensus in a matrixed organization.
• Strong analytical skills to interpret data, identify trends, and develop actionable business recommendations.
• Excellent communication and presentation skills for influencing executive leadership and cross-functional partners.
• Strong project management and organizational skills to manage multiple brands and competing priorities.
• Collaborative leadership style and ability to influence without direct authority.
• Proficiency with marketing analytics tools, CRM platforms, Microsoft Office, and marketing technologies.
• Innovative mindset and interest in continuous improvement and brand growth.

Nice To Haves

• Marketing experience in a franchise, multi-brand, or multi-location business.
• MBA or advanced marketing certifications.

Responsibilities

• Develop and own annual marketing strategies for assigned brands or brand groups, aligned with business objectives and strategic priorities.
• Define and evolve brand positioning, messaging, and value propositions; lead annual and quarterly marketing planning.
• Use customer insights, competitive intelligence, market segmentation, and industry analysis to identify growth opportunities and recommend strategic actions.
• Prioritize marketing investments to maximize long-term brand growth.
• Develop national campaigns supporting customer acquisition, brand awareness, and franchise growth, including objectives, messaging, audiences, and success metrics.
• Partner with Creative, Digital Marketing, MaaS, and other teams to develop integrated campaigns aligned with brand positioning and marketing objectives.
• Evaluate campaign results, lead post-campaign reviews, and apply learnings to future campaigns, playbooks, and annual strategies.
• Develop and maintain marketing playbooks, frameworks, standards, toolkits, implementation guides, messaging frameworks, campaign narratives, value propositions, and briefs.
• Develop launch resources and strategic marketing standards for onboarding franchisees in partnership with Brand Marketing Managers and Operations.
• Recommend National Advertising Fund investment priorities, budget allocation, campaign objectives, and performance measurement in partnership with Brand Presidents and Finance.
• Analyze consumer behavior, market trends, franchisee feedback, competitive activity, brand performance, and marketing effectiveness; translate findings into actionable recommendations.
• Lead cross-functional initiatives, aligning priorities, resources, timelines, and execution across customer touchpoints.
• Provide strategic direction to Brand Marketing Managers and support alignment between national initiatives and local market execution.
• Identify opportunities to improve marketing systems, processes, and scalability across the portfolio.
• Evaluate and champion emerging technologies, AI capabilities, marketing innovations, and growth opportunities that strengthen competitiveness and customer engagement.
• Provide external agencies and preferred marketing partners with strategic direction, performance expectations, and success metrics; evaluate their performance and recommend improvements.
• Partner with shared marketing functions on vendor governance and strategic alignment.
• Perform other job-related duties and follow job-related instructions as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior