Director of Marketing & Brand Strategy

One Off Hospitality Group Ltd•Chicago, IL

1d•$80,000 - $100,000•Onsite

About The Position

One Off Hospitality is seeking an analytical, strategic, and highly motivated Director of Marketing & Brand Strategy to oversee its Marketing Team and report to the CEO. The role oversees brand communications and corporate messaging, maintains consistent brand standards, identifies data-driven opportunities to strengthen market position, and applies knowledge of industry trends and competitive positioning. It calls for broad marketing expertise across advertising, digital and email marketing, performance reporting, promotional event development, campaign management, and grassroots marketing. This is a fast-paced role in the food and beverage industry, requiring strong communication, sound business judgment, attention to detail, collaboration, and the ability to multitask. The Director defines the company’s long-term marketing vision in alignment with corporate and financial goals; develops marketing materials and email campaigns; collaborates with chefs and managers on specials, events, private events, and catering; manages strategic partner relationships; and develops ideas to encourage first-time and repeat visits. The role owns brand identity, narrative, and corporate communications, supports neighborhood grassroots marketing, and monitors market trends for timely marketing opportunities. The Director leads and supports the internal Marketing Team, coordinating its marketing, communications, and creative work. In collaboration with the Marketing Manager and Marketing Coordinator, the Director develops annual calendars for marketing and event campaigns and participates in weekly team meetings and marketing events. The role leads growth strategy and performance marketing, including paid media budget planning, management, and optimization to improve customer acquisition, retention, and measurable return on investment. The position also maintains marketing assets and information across partner platforms, brand websites, and other digital properties; sets up ticketed events, experiences, pre-orders, and to-go pages through third-party technology platforms; and oversees the One Off Rewards loyalty program and mobile app. Some evening and weekend work may be required. The work is onsite at restaurant locations, with travel to locations around the Chicago area as needed.

Requirements

At least 8 years of professional marketing experience.
Knowledge of Canva and Mailchimp, or equivalent platforms.
Knowledge of Asana, Tock, Google My Business, BentoBox, SquareSpace, and Adobe Suites.
Experience drafting annual content calendars for marketing and event efforts.
Hands-on experience creating and designing email marketing campaigns and optimizing future campaigns based on analytics.
Confident creative-writing skills.
Ability to multitask, stay organized, and prioritize effectively.
Strong understanding of how marketing, public relations, business development, and social media work together.
Ability to work autonomously and as part of a team.
Ability to adapt and work efficiently in a rapidly changing environment with deadline pressures.
Flexibility with job demands and openness to completing assigned tasks.
Ability to travel to different locations around the Chicago area as needed.
Comfort working onsite at restaurant locations.
Ability to sit and/or stand for up to 8–10 hours a day.
Ability to carry equipment while traveling, including a camera and laptop.

Nice To Haves

Food and beverage or restaurant experience is preferred but not required.
A passion for dining out and trying new restaurants.

Responsibilities

Define the company’s long-term marketing vision and align it with corporate and financial goals.
Develop marketing collateral and email campaigns to promote initiatives and drive revenue.
Collaborate with chefs and managers on specials, events, private events, catering, and related initiatives.
Develop creative ways to keep the company’s brands prominent with consumers and drive first-time and repeat visits.
Manage relationships with strategic partners, including the PR agency and third-party technology providers.
Own brand identity, narrative, and corporate communications to maintain market authority.
Support development of grassroots marketing plans in Chicago neighborhoods.
Monitor food and beverage, lifestyle, and other market trends for real-time marketing opportunities.
Lead and support the internal Marketing Team, providing direction, feedback, and coordination for marketing, communications, and creative work.
Work with the Marketing Manager and Marketing Coordinator to develop annual marketing and event campaign calendars.
Participate in weekly marketing meetings and events led by the marketing team.
Lead growth strategy and performance marketing initiatives.
Plan, manage, and optimize paid media budgets to drive customer acquisition, retention, and measurable ROI.
Update marketing assets and information across partner platforms, brand websites, and other digital properties.
Set up ticketing events, experiences, pre-orders, and to-go pages through third-party technology platforms.
Oversee and drive the One Off Rewards loyalty program and mobile app.