Director of Brand Marketing

Naterra International, Inc.•Coppell, TX

23h

About The Position

Naterra is seeking an experienced Director of Brand Marketing to lead its brands. This role owns brand strategy, positioning, and go-to-market execution while leading a team of brand professionals. The Director partners closely with Sales, Supply Chain, Finance, and other Naterra teams to help the brands compete and grow profitably. The role leads strategic brand planning, identifies market and product growth opportunities, develops brand storytelling and standards, and oversees integrated marketing campaigns from briefing through execution. It also collaborates with Sales on retailer relationships and sell-in materials, manages brand-level budgets and P&L, and builds and develops the brand team.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
At least 8 years of brand management experience in a fast-moving CPG environment, with a track record of developing and executing successful brand strategies and campaigns.
2–3 years of direct people management experience.
Cross-functional CPG experience.
Strong leadership, communication, and interpersonal skills.
Analytical and strategic thinking skills, including the ability to build commercial models that drive growth.
Proactive ownership mindset; highly organized and able to balance high-level strategy with execution.
Strong proficiency in P&L, KPIs, and budget management, and interest in data analytics and its impact on business results.
Ability to analyze complex, evolving situations and develop productive, sustainable solutions.
Digital and social-media savvy, with a strong understanding of the modern consumer landscape.
Adaptability in fast-paced environments and ability to prioritize within available resources and budgets while maintaining focus on broader goals.
Willingness to work with a start-up mentality, prioritize ruthlessly, and thrive in ambiguity.
Demonstrated project management expertise leading cross-functional teams to successful outcomes.
Experience in market research and competitive analysis.

Nice To Haves

Commercial experience partnering with Sales is strongly preferred.

Responsibilities

Own and drive the brand strategic planning process, ensuring consistent positioning and alignment with financial goals.
Identify white-space opportunities, trends, and areas for expansion to support product innovation and profitable brand growth.
Analyze market trends and consumer behavior to inform strategy and identify growth opportunities.
Develop compelling, insight-driven brand storytelling and content across channels and touchpoints.
Set and uphold brand standards across marketing materials, packaging, and visual merchandising.
Lead integrated marketing campaigns from briefing through execution in collaboration with Creative, Media, Social, Sales, and Product Development.
Direct campaign strategy development through briefings and collaborative workshops with the broader Marketing team.
Monitor and analyze campaign performance, using data to inform strategy and improve results.
Foster collaboration across Marketing, Sales, Supply Chain, and other Naterra teams to achieve business goals.
Collaborate with Sales on retailer relationships, line review decks, and sell-in stories.
Oversee the brand marketing budget and allocate resources efficiently.
Own brand-level P&L and budget management.
Lead, mentor, and develop brand professionals; set objectives, foster a collaborative and innovative culture, and provide coaching and professional development.
Design and implement team structures and resource plans aligned with business goals.