Director of Brand Marketing

Banza•New York, NY

2d•$150,000 - $180,000

About The Position

Banza is seeking a Director of Brand Marketing to shape the brand’s positioning across paid, owned, shopper, and eCommerce channels. The role works closely with Sales, Brand Management, and the Product Team, and owns relationships with packaging and creative agencies. The Director will build on Banza’s distinctive packaging, social voice, and creative approach to guide the brand’s next stage of growth. The position leads brand strategy and narrative across media, ongoing content, and retail; protects and strengthens the brand’s voice and visual identity; and coordinates messaging across channels to tell a cohesive story. It also guides product positioning, develops value proposition strategy with internal partners, and works with Consumer Insights to turn research into messaging. The Director manages the brand marketing budget, improves project processes, and leads three direct reports as well as external agency and contractor partners. Banza describes itself as the #1 better-for-you pasta brand in the country, with products in more than 21,000 stores nationwide. Its mission is to inspire people to eat more chickpeas and other beans to support human health and the environment.

Requirements

At least eight years of experience growing a consumer brand, with expertise in creative strategy, development, project management, and team leadership.
Exceptional writing skills and the ability to tell compelling stories concisely and passionately.
Understanding of how to combine media and messaging, with experience developing content for paid and owned channels.
Ability to identify stories that break through the clutter and to develop distinctive creative ideas.
Experience managing and developing a team and providing informed feedback.
Ability to identify process improvements and willingness to take on tasks of varying size.
Strong relationship-building skills, empathy, and conscientiousness.
Adaptability and drive in a fast-paced environment, with the ability to work independently and collaboratively.

Nice To Haves

Interest in culture, news, trending topics, viral social media, and food news.
Comfort using consumer insights and data to support brand storytelling.

Responsibilities

Drive brand strategy and narrative through paid media, ongoing content, and retail stores.
Own and enhance the brand voice and look and feel across campaigns, events, and marketing touchpoints.
Find new ways to celebrate the brand’s fan community across the marketing ecosystem.
Oversee and help lead product positioning for existing and new product lines.
Ensure messaging is consistent and optimized across channels, with channels working together to tell a cohesive story.
Partner cross-functionally to develop value proposition strategy that resonates with the right audiences and drives action.
Work with Consumer Insights to lead the marketing research agenda and translate insights into messaging.
Optimize and create processes for managing ongoing team projects.
Own the brand marketing budget and plan how to use it throughout the fiscal year.
Manage and coach three direct reports and external agency and contractor partners.
Develop creative strategy and content across paid and owned channels, including video, social media, OOH, packaging, email, and events.

Benefits

Equity in Banza
Annual bonus
Medical insurance; Banza pays 80% of employee premiums and 70% of dependent premiums
Dental insurance; Banza pays 80% of employee premiums and 70% of dependent premiums
Vision insurance; Banza pays 80% of employee premiums and 70% of dependent premiums
One Medical membership
Short-term disability insurance
Life insurance
Flexible Spending Account / Health Savings Account
Commuter benefits
401(k)
20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
Short-term disability, parental leave, and other paid family leave
12 weeks of paid parental leave, with optional additional leave and four weeks of flexible return-to-work arrangements
Breast milk shipping service for traveling team members
Unlimited pasta and mac
$500 annual stipend to purchase Banza pizza and waffles
NYC office stocked with snacks and beverages