Director of Brand Marketing

Banza•New York City, NY

About The Position

Banza is seeking a Director of Brand Marketing to shape the brand’s positioning and narrative across paid, owned, and shopper channels, including eCommerce. The role works closely with Sales, Brand Management, and the Product Team, and owns packaging and creative agency relationships. The Director will help build on Banza’s distinctive packaging, social voice, and creative approach while supporting the company’s mission to inspire people to eat more chickpeas and other beans.

Requirements

At least eight years of experience growing a consumer brand, with expertise in creative strategy, development, project management, and team leadership.
Exceptional writing skills and the ability to tell compelling stories concisely and passionately.
Experience developing content for paid and owned channels, including video, content, social media, out-of-home, packaging, email, and events.
Experience managing and growing a team, and providing informed feedback.
Ability to identify process improvements and take on tasks of varying scope.
Strong relationship-building skills, empathy, and conscientiousness.
Ability to adapt to changing conditions, assignments, and deadlines in a fast-paced environment.
Ability to work independently and collaboratively.

Responsibilities

Drive brand strategy and narrative through paid media, ongoing content, and retail stores.
Own and enhance the brand voice and visual identity so campaigns, events, and other marketing touchpoints are distinctive and memorable.
Identify new ways to celebrate Banza’s community of brand fans across the marketing ecosystem.
Oversee and help lead product positioning across existing and new product lines.
Ensure messaging is consistent and optimized across channels, with channels working together to tell a cohesive story.
Work cross-functionally to develop value proposition strategy that resonates with the right audiences and drives action.
Partner with Consumer Insights to lead the marketing research agenda and turn insights into relevant messaging.
Optimize and create processes for managing ongoing team projects.
Own the brand marketing budget and determine how to use it meaningfully throughout the fiscal year.
Manage and coach three direct reports and external agency and contractor partners.

Benefits

Equity in Banza
Annual bonus
Medical, dental, and vision insurance starting day one; Banza pays 80% of employee premiums and 70% of dependent premiums.
One Medical membership
Short-term disability and life insurance
Flexible spending account and health savings account
Commuter benefits
401(k)
Paid time off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
Extended leave, including short-term disability, parental leave, and other paid family leave
12 weeks of paid parental leave, with optional additional leave time and four weeks of flexible return-to-work arrangements
Breast milk shipping service for traveling team members
Unlimited pasta and mac
$500 annual stipend for purchasing Banza pizza and waffles
NYC office stocked with snacks and beverages