Director, Brand Marketing

Disc Medicine•Massachusetts - Hybrid, MA

14h•$222,000 - $272,000•Hybrid

About The Position

Disc Medicine is seeking a Director of Non-Personal Promotion and Digital Innovation as it evolves from a development-stage organization to a commercial entity. The role will help define strategies, develop launch plans, and execute marketing plans aligned with company objectives. The successful candidate will bring product-launch and brand-marketing experience, especially in reaching and educating patients and healthcare professionals through non-personal promotion and digital solutions, and will use strategic media planning and emerging technologies, including AI tools, in a fast-paced, collaborative environment. The position focuses on maximizing the anticipated launch of bitopertin in EPP/XLP by optimizing non-personal and digital channels for healthcare professional and patient audiences. It includes leading tactical marketing plans, peer-to-peer programs, omnichannel activities, agency and media direction, performance measurement, budget management, and collaboration across functions while ensuring compliant execution.

Requirements

Bachelor’s degree required.
At least 12 years of experience in life sciences, including significant digital marketing and non-personal promotion experience.
Extensive working knowledge of omnichannel approaches and current innovations in digital marketing.
Experience managing a portfolio of peer-to-peer programs.
Ability to oversee insight generation and apply insights to business issues and opportunities.
Analytical mindset and demonstrated ability to develop strategies and recommendations, monitor performance, assess ROI, and allocate resources.
Ability to succeed in a fast-paced startup environment with a hands-on approach.
Proven success leading non-personal and digital marketing efforts for U.S. product launches.
Strong project-management skills and ability to spearhead launch teams.

Nice To Haves

MBA or another advanced degree.
Dermatology and rare disease experience (strong preference).

Responsibilities

Maximize the anticipated launch of bitopertin in EPP/XLP by optimizing non-personal and digital channels for healthcare professional and patient audiences.
Develop expertise in the patient journey through insight generation, educate cross-functional colleagues, and identify leverage points to guide strategic choices.
Lead the development and implementation of tactical marketing plans that create a differentiated brand experience and drive engagement and product uptake through non-personal promotion.
Lead peer-to-peer program execution and omnichannel tactical plans for healthcare professionals, patients, and caregivers.
Serve as Digital Marketing Lead, optimizing channels and directing agency and media activities.
Partner with the Senior Director of Marketing and cross-functional colleagues to optimize messaging for omnichannel engagement.
Oversee multiple priorities and deliverables, ensuring alignment among internal stakeholders, agency partners, and cross-functional partners; build strong working relationships.
Manage the non-personal promotion budget and allocate resources efficiently.
Set objectives and KPIs for non-personal and digital initiatives, report results regularly, and adjust plans as needed.
Contribute to an efficient and compliant medical and legal review process.
Comply with all applicable laws, regulations, and policies.