Director, Brand Marketing

Azurity Pharmaceuticals - US•Woburn, MA

9h•Hybrid

About The Position

Azurity Pharmaceuticals is seeking a Director, Brand Marketing to lead strategic and tactical marketing across a portfolio of products within its commercial organization. The role is responsible for North America brand strategy, in-line marketing execution, and launch planning for current and future brand assets. It oversees products at different lifecycle stages and works across internal teams and external partners to support brand performance and compliant promotional and educational content. The position is based in Woburn, Massachusetts, or Raleigh, North Carolina, and is hybrid or office-based depending on location. Azurity roles generally require office attendance Tuesday through Thursday, with Monday and Friday optional. Travel is approximately 20–30%, including conferences, sales meetings, and field rides.

Requirements

Bachelor’s degree in Marketing, Life Sciences, Business, or a related field.
10 or more years of experience in the pharmaceutical or biotech industry.
5 or more years of in-line marketing or launch experience in U.S. pharma or biotech markets.
Proven ability to manage multiple brands or indications simultaneously.
Strong cross-functional leadership and communication skills.
Experience in a fast-paced, evolving organization and a hands-on, collaborative approach.

Nice To Haves

MBA or advanced degree.
CNS experience.

Responsibilities

Develop and execute integrated marketing plans for in-line brands aligned with corporate and commercial objectives.
Manage day-to-day brand operations, including timely development, production, and execution of campaigns, messaging, and materials to optimize brand awareness and performance against established goals.
Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical changes.
Collaborate on primary research and assess secondary research to gather market insights and inform brand strategy.
Oversee a portfolio of products at pre-launch, launch, growth, and maturity stages.
Prioritize and allocate resources across brands to maximize impact and ROI.
Maintain brand consistency while tailoring approaches to product-specific needs and market segments.
Work with sales training, commercial functional partners, medical teams, and legal teams to develop and implement commercial franchise training.
Assess the competitive marketplace and revise strategies in response to anticipated changes.
Lead cross-functional launch readiness for new indications or products in the portfolio.
Partner with Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
Develop and manage North America launch timelines, training materials, and field execution strategies.
Serve as a liaison between marketing and the field force to align strategy and messaging.
Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
Engage with KOLs and gather market insights to inform brand planning and positioning.